2nd Edition
Internet Retailing and Future Perspectives
1. The world of e-retailing
2. The business of e-retailing in practice
3. Integration of e-retailing into an organisation
4. Understanding and communicating with the e-consumer
5. Information search on the web
6. E-store design navigability, interactivity and web atmospherics
7. E-service
8. Branding on the web
9. E-malls
10. E-retailing models
11. M-shopping
12. U-shopping
13. Multi-channel success and the future of e-retailing
Biography
Eleonora Pantano is a Senior Lecturer in Marketing at University of Bristol, UK
Bang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China.
Charles Dennis is a Professor of Consumer Behaviour at Middlesex University London, UK
Sabine Gerlach is a Lecturer in Marketing at the University of Lincoln, UK.
Bill Merrilees is Professor of Marketing at Griffith University, Australia
'This book is an impressive repository of information on e-retailing and internet marketing. The comprehensive approach provided by the book shows the extent to which digital technologies have intervened in the processes that characterise the sale of goods and services online. This book will stand as an invaluable resource for students, academics and practitioners in the field.'
– Dr Alessandro Gandini, Lecturer in Digital Media Management and Innovation, King's College London, UK
'The second edition of Internet Retailing and Future Perspectives provides a comprehensive coverage of the key opportunities and challenges faced by retailers in a growing age of internet shopping and digital disruption. The text is well written and structured, and raises a series of critical questions about the operationalisation and growth of internet and digital platforms, illustrated using relevant case studies and practical examples. The glossary is also particularly useful. The text is an ideal companion for both undergraduate and postgraduate students studying business, as well as practitioners looking for insights on how to successfully navigate the world of internet retailing.'
– Jonathan Elms, PhD, The Sir Stephen Tindall Chair in Retail Management and Director of the Centre for Advanced Retail Studies (CARS), Massey University, New Zealand
