1st Edition
Internets, Intranets, and Extranets New Waves in Channel Surfing
By Audhesh Paswan
Copyright 2003
141 Pages
by
CRC Press
141 Pages
by
CRC Press
141 Pages
by
CRC Press
Also available as eBook on:
Get the most from your electronic marketing resources! Internets, Intranets, and Extranets: New Waves in Channel Surfing examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working in Web-enabled marketing technologies address the most pressing topics of channel management, presenting... Read more
- Introduction: The e.Volution of the Spider
- e-Business Technological Innovations: Impact on Channel Processes and Structure
- Conventional Channels of Distribution and Electronic Intermediaries: A Functional Analysis
- A Three-Tier Model Representing the Impact of Internet Use and Other Environmental and Relationship-Specific Factors on a Sales Agent's Fear of Disintermediation Due to the Internet Medium
- The Fallacy of the Level Playing Field: The Effect of Brand Familiarity and Web Site Vividness on Online Consumer Response
- The Impact of Organizational and Environmental Factors on the Implementation of Internet-Based Marketing Channels
- Index
- Reference Notes Included
Biography
Audhesh Paswan
