3rd Edition

Introduction to Communication Studies

By John Fiske Copyright 2011
    248 Pages
    by Routledge

    248 Pages
    by Routledge

    This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies.

    How can we study communication? What are the main theories and methods of approach?

    This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.

    @contents: Selected Contents: List of plates  Acknowledgements  Why Fiske Still Matters Henry Jenkins  Structuralism and Semiotics, Fiske-Style Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson  Notes on Contributors  General Editor’s Preface  Author’s note  INTRODUCTION: WHAT IS COMMUNICATION?  Chapter 1 COMMUNICATION THEORY  Chapter 2 OTHER MODELS  Chapter 3 COMMUNICATION, MEANING, AND SIGNS  Chapter 4 CODES  Chapter 5 SIGNIFICATION  Chapter 6 SEMIOTIC METHODS AND APPLICATIONS  Chapter 7 STRUCTURALIST THEORY AND APPLICATIONS  Chapter 8 EMPIRICAL METHODS  Chapter 9 IDEOLOGY AND MEANINGS  CONCLUSION  References  Bibliography  Further reading  Books recommended for additional reading Index


    John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

    "Shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field." British Book News