Introduction to Design Theory introduces a comprehensive, systematic, and didactic outline of the discourse of design. Designed both as a course book and a source for research, this textbook methodically covers the central concepts of design theory, definitions of design, its historical milestones, and its relations to culture, industry, body, ecology, language, society, gender and ideology.
Demonstrated by a shift towards the importance of the sociocultural context in which products are manufactured and embedded, this book showcases design theory as an emerging sub-discipline of design, unique in its practice-based approach and its broad perception of design. It offers an in-depth understanding of the central concepts, such as "form" and "function", "theory" and "practice", through a discussion of key case studies and historical examples, such as the advent of the view of design in antiquity, the introduction of mass production to modernist design or the ideological shifts in design in the mid-twentieth century, as well as analytical tools for further dissection and learning in practice. With a focus on a combination of several theoretical knowledge foundations — aesthetics and philosophy, critical theories, cultural studies, design history and design anthropology — the reader is enabled to approach design as a central pivot around which contemporary culture revolves, reflecting, reaffirming or challenging social and cultural structures.
Aimed towards undergraduate and postgraduate students, as well as teachers and scholars, from across the design disciplines, Introduction to Design Theory invites readers to engage with design from an interdisciplinary perspective, departing from the traditional academic compartmentalisation of practice, history and philosophy.
1. Definitions of Design
2. Form and Function
3. Design and (or as) Language
4. Design between Theory and Practice: Applied Theories of Design
5 Design, Culture, and Social Institutions
6. Design and Industry
7. Design, Ecologies and the Body
8. Design and Ideology
"Michalle Gal and Jonathan Ventura have produced a fascinating historical tour of the complexities of design theory with all its contradictions and reversals. The stumbles and contradictions are important, for they show that the answer to what appears to be a simple question, ‘what is design?’, changes every time new findings and evidence appears. The book should appeal to students and advanced scholars, showing that this confusion is proper and appropriate. Their summary is apt: design is a bricolage of methods and approaches. We should not ask ‘what is design?’ but instead ask ‘what can design achieve?’"
Don Norman, Distinguished Professor Emeritus, University of California, San Diego, USA; and author of "Design for a Better World".
"Michalle Gal and Jonathan Ventura provide a wide-ranging and engaging survey of the many facets of Design. Touching on perennial theoretical questions as well as contemporary examples and issues, An Introduction to Design Theory will appeal to theorists and practitioners alike."
Glenn Parsons, Professor, Toronto Metropolitan University, Canada.