Introduction to Interactive Digital Media: Concept & Practice, 1st Edition (Paperback) book cover

Introduction to Interactive Digital Media

Concept & Practice, 1st Edition

By Julia V. Griffey


200 pages | 112 Color Illus. | 4 B/W Illus.

Purchasing Options:$ = USD
Paperback: 9780367148638
pub: 2020-02-13
Available for pre-order. Item will ship after 13th February 2020
Hardback: 9780367148621
pub: 2020-02-13
Available for pre-order. Item will ship after 13th February 2020

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This book offers a clearly-written and engaging introduction to the basics of interactive digital media.

As our reliance on and daily usage of websites, mobile apps, kiosks, games, VR/AR and devices that respond to our commands has increased, the need for practitioners who understand these technologies is growing. Author Julia Griffey provides a valuable guide to the fundamentals of this field, offering best practices and common pitfalls throughout.The book also notes opportunities within the field of interactive digital media for professionals with different types of skills, and interviews with experienced practitioners offer practical wisdom for readers.

Additional features of this book include:

  • An overview of the history, evolution and impact of interactive media;
  • A spotlight on the development process and contributing team members;
  • Analysis of the components of interactive digital media and their design function (graphics, animation, audio, video, typography, color);
  • An introduction to coding languages for interactive media; and
  • A guide to usability in interactive media.

Introduction to Interactive Digital Media will help both students and professionals understand the varied creative, technical, and collaborative skills needed in this exciting and emerging field.

Table of Contents


  • Why Learn About Interactive Digital Media?
  • How this Book is Organized

Chapter One: What is Interactive Media?

  • Introduction
  • What Makes Interactive Digital Media Different from Other Forms of Media?
  • Forms of Interactive Digital Media
  • Developing Interactive Digital Media
  • Essential Skills for the Interactive Digital Media Developer
  • The Impact of Interactive Digital Media
  • Career Opportunities in Interactive Digital Media
  • Practitioner Interview - Heidi McDonald
  • Discussion Questions

Chapter Two: History of Interactive Media

  • Introduction
  • Origins of the Computer
  • Evolution of the Computer
  • The Computer Gets Personal
  • The Graphical User Interface
  • Video Games
  • The Birth of the Internet
  • Growth of the Internet
  • The Birth of the World Wide Web
  • Multimedia
  • Web 2.0
  • Interactive Digital Media in the 2010s and Beyond
  • Practitioner Interview - Elizabeth (Jake) Feinler
  • Discussion Questions

Chapter Three: The Interactive Digital Media Development Process & Team

  • Introduction
  • Team Members
  • Pitching the Project
  • The Development Process
  • Practitioner Interview - Tim Frick
  • Discussion Questions

Chapter Four: Fundamental Components of Interactive Digital Media

  • Introduction
  • Analog vs. Digital Media
  • Bits and Bytes
  • File Formats
  • Analog to Digital
  • The Pros of Digital Media
  • Compression
  • Description vs. Command Based Encoding of Media
  • Color on the Screen
  • Practitioner Interview – Chris Cox
  • Discussion Questions

Chapter Five: Media Content

  • Introduction
  • Graphics
  • Pixel-based Images
  • Vector-based Images
  • 2D Animation
  • 3D Graphics and Animation
  • Audio
    • How Sound is Represented
    • Audio Recording
    • File Formats
    • Manipulating Sound
    • Audio in Interactive Digital Media
    • Sound and the User Experience
    • Composing sound with MIDI

  • Video in Interactive Digital Media
    • Film and Video Convergence
    • Quality of Digital Video
    • Working with Digital Video
    • Obtaining Digital Video
    • Shooting Digital Video
    • Editing Digital Video
    • File Formats
    • Video in Interactive Digital Media

  • Text
    • Persuasive Writing
    • Instructional Writing
    • Writing for Efficient Communication
    • Writing to Show Personality and Build Connections
    • Writing for Search Engine Optimization

  • Practitioner Interview - Ana Monte
  • Discussion Questions

Chapter Six: Aesthetics in Interactive Digital Media

  • Introduction
  • Typography
  • Color
  • Layout Principles
  • Practitioner Interview - Brian Lucid
  • Discussion Questions

Chapter Seven: Authoring Interactive Digital Media

  • Introduction
  • Multimedia Authoring
  • Making Video Games: Casual and Console
  • Building Apps
  • Building Interactive Media for Performance and Public Spaces
  • Building Websites
  • Practitioner Interview - Jans Carton
  • Discussion Questions

Chapter Eight: Usability

  • Introduction
  • Why Good Usability is Important
  • Achieving Good Usability in Every Phase
  • Guidelines for Good Usability
  • Guidelines for Fun
  • Usability and Play Testing
  • Practitioner Interview - Julie Gaieski
  • Discussion Questions


About the Author

Julia Griffey, M.A., M.F.A. is a creative technologist, entrepreneur and associate professor of interactive digital media at Webster University in St. Louis, MO. At Webster, she teaches a variety of courses within the realm of interactive media design/development and its intersection with marketing, promotion and online business. When not teaching, Griffey builds apps and web sites, runs her own creative online businesses and hosts a podcast on innovative arts/crafts-based businesses.

Subject Categories

BISAC Subject Codes/Headings:
ART / Film & Video
COMPUTERS / Digital Media / General
DESIGN / Graphic Arts / General
PERFORMING ARTS / Film & Video / General