Introduction to Interactive Digital Media : Concept and Practice book cover
1st Edition

Introduction to Interactive Digital Media
Concept and Practice

ISBN 9780367148638
Published March 11, 2020 by Routledge
204 Pages 112 Color & 4 B/W Illustrations

FREE Standard Shipping
USD $49.95

Prices & shipping based on shipping country


Book Description

This book offers a clearly written and engaging introduction to the basics of interactive digital media.

As our reliance on and daily usage of websites, mobile apps, kiosks, games, VR/AR and devices that respond to our commands has increased, the need for practitioners who understand these technologies is growing. Author Julia Griffey provides a valuable guide to the fundamentals of this field, offering best practices and common pitfalls throughout. The book also notes opportunities within the field of interactive digital media for professionals with different types of skills, and interviews with experienced practitioners offer practical wisdom for readers.

Additional features of this book include:

  • An overview of the history, evolution and impact of interactive media;
  • A spotlight on the development process and contributing team members;
  • Analysis of the components of interactive digital media and their design function (graphics, animation, audio, video, typography, color);
  • An introduction to coding languages for interactive media; and
  • A guide to usability in interactive media.

Introduction to Interactive Digital Media will help both students and professionals understand the varied creative, technical, and collaborative skills needed in this exciting and emerging field.

Table of Contents


      Why Learn About Interactive Digital Media?

      How this Book is Organized


1. What is Interactive Digital Media?


      What Makes Interactive Digital Media Different from Other Forms of Media?

      Forms of Interactive Digital Media

      Developing Interactive Digital Media

      Essential Skills for the Interactive Digital Media Developer

      The Impact of Interactive Digital Media

      Career Opportunities in Interactive Digital Media

      Practitioner Interview—Heidi McDonald

      Discussion Questions


2. History of Interactive Digital Media


      Origins of the Computer

      Evolution of the Computer

      The Computer Gets Personal

      The Graphical User Interface

      Video Games

      The Birth of the Internet

      Growth of the Internet

      The Birth of the World Wide Web


      Web 2.0

      Interactive Digital Media in the 2010s and Beyond

      Practitioner Interview—Elizabeth (Jake) Feinler

      Discussion Questions

3. The Interactive Digital Media Development Process and Team


      Team Members

      Pitching the Project

      The Development Process

      Practitioner Interview—Tim Frick

      Discussion Questions

4. Fundamental Components of Interactive Digital Media


      Analog vs. Digital Media

      Bits and Bytes

      File Formats

      Analog to Digital

      The Pros of Digital Media


      Description vs. Command-Based Encoding of Media

      Color on the Screen

      Practitioner Interview—Chris Cox

      Discussion Questions

5. Media Content



      Pixel-based Images

      Vector-based Images

      2D Animation

      3D Graphics and Animation


      Video in Interactive Digital Media


      Practitioner Interview—Ana Monte

      Discussion Questions


6. Aesthetics in Interactive Digital Media




      Layout Principles

      Practitioner Interview—Brian Lucid

      Discussion Questions


7. Authoring Interactive Digital Media


      Multimedia Authoring

      Making Video Games: Casual and Console

      Building Apps

      Building Interactive Media for Performance and Public Spaces

      Building Websites

      Practitioner Interview—Jans Carton

      Discussion Questions


8. Usability


      Why Good Usability is Important

      Achieving Good Usability in Every Phase

      Guidelines for Good Usability

      Guidelines for Fun

      Usability and Play Testing

      Practitioner Interview—Julie Gaieski

      Discussion Questions



View More



Julia Griffey, M.A., M.F.A., is a creative technologist, entrepreneur and associate professor of interactive digital media at Webster University in St. Louis, MO. At Webster, she teaches a variety of courses within the realm of interactive media design/development and its intersection with marketing, promotion and online business. When not teaching, Griffey builds apps and websites and runs her own creative online businesses.