An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.
This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
Table of Contents
I. GETTING STARTED.
1. A Rhetorical Tradition.
2. The Nature of Rhetorical Communication.
3. Stage Fright: A Normal Problem.
II. BASIC THEORY.
4. The Nature of the Receiver: Attitude Formation and Change.
5. Ethos: A Dominant Factor in Rhetorical Communication.
6. The Nature of Persuasive Argument.
7. Nonverbal Communication.
8. Diversity and Culture.
III. MESSAGE PREPARATION AND PRESENTATION.
9. Message Preparation: Preliminary Considerations.
10. Informative Messages.
11. Message Preparation: Invention.
12. Message Preparation: Disposition.
13. Message Preparation: Style.
14. Introducing and Concluding Messages in Rhetorical Communication.
15. Message Preparation: Oral Delivery.
IV. RHETORICAL COMMUNICATION AND SOCIETY.
16. Ethics and Rhetorical Communication.
James C. McCroskey, West Virginia University
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