448 Pages
by
Routledge
448 Pages
by
Routledge
448 Pages
by
Routledge
Also available as eBook on:
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher... Read more
Preface; Acknowledgements; Author information; 1 Introduction; 2 E-business technology; 3 E-business: markets and models; 4 E-business economics; 5 E-marketing; 6 The internet: law, privacy, trust and security; 7 The management of e-business; 8 E-business strategy: formulation; 9 E-business strategy: implementation; 10 E-business strategy: evaluation; 11 Gaining and sustaining a competitive advantage; 12 The future for e-business; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com; Glossary; List of companies; Index
Biography
Colin Combe
