Introduction to e-Business: 1st Edition (Paperback) book cover

Introduction to e-Business

1st Edition

By Colin Combe

Routledge

448 pages

Purchasing Options:$ = USD
Paperback: 9780750667319
pub: 2006-02-17
SAVE ~$13.59
$67.95
$54.36
x
Hardback: 9781138172517
pub: 2016-08-01
SAVE ~$36.00
$180.00
$144.00
x
eBook (VitalSource) : 9780080492780
pub: 2012-07-26
from $33.98


FREE Standard Shipping!

Description

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.

This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Table of Contents

Preface; Acknowledgements; Author information; 1 Introduction; 2 E-business technology; 3 E-business: markets and models; 4 E-business economics; 5 E-marketing; 6 The internet: law, privacy, trust and security; 7 The management of e-business; 8 E-business strategy: formulation; 9 E-business strategy: implementation; 10 E-business strategy: evaluation; 11 Gaining and sustaining a competitive advantage; 12 The future for e-business; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com; Glossary; List of companies; Index

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS041000
BUSINESS & ECONOMICS / Management
BUS083000
BUSINESS & ECONOMICS / Information Management
BUS090000
BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce)
COM005000
COMPUTERS / Enterprise Applications / General