Inviting Latino Voters : Party Messages and Latino Party Identification book cover
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Inviting Latino Voters
Party Messages and Latino Party Identification





ISBN 9780415649308
Published September 10, 2012 by Routledge
224 Pages - 1 B/W Illustrations

 
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Book Description

Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.