1st Edition
Involving the Audience A Rhetoric Perspective on Using Social Media to Improve Websites
By Lee Ann Kastman Breuch
Copyright 2019
218 Pages
by
Routledge
218 Pages
by
Routledge
218 Pages
by
Routledge
Also available as eBook on:
Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by... Read more
- The Social Web Imperative
- Rheorical Roots of Audience Involvement
- Social Web Usability Research Method(s)
- Failure and Fallout/Response and Recovery
- Trouble with Search/Managing Change
- Audience Involved/Audience Initiated
- Methodological Appendix
Biography
Lee-Ann Kastman Breuch, Ph.D., is an Associate Professor in the Department of Writing Studies at the University of Minnesota, where she is department chair. Her research investigates rhetoric and digital writing in a variety of settings such as classrooms, professional organizations, and social media. She teaches courses in technical communication, digital writing, usability research, and writing pedagogy. Professor Breuch is a graduate faculty member in the Rhetoric and Scientific and Technical Communication Program and the Human Factors and Ergonomics program at University of Minnesota.
