1st Edition

Irish Digital Cultures Identity, Contexts, Space

Edited By Deirdre Flynn, Mary McGill Copyright 2026
256 Pages 2 B/W Illustrations
by Routledge

256 Pages 2 B/W Illustrations
by Routledge

Irish Digital Cultures explores how questions of Ireland and Irishness are represented in online environments, and what these phenomena say about contemporary Irish identities both within the country and globally. Bringing together interdisciplinary scholars and media studies professionals from across Ireland, this collection investigates how Irish life, culture and identity are impacted and... Read more

Introduction, Deirdre Flynn and Mary McGill Part 1: Culture and Identity 1. Podcasting, Emigration, Return Migration and ‘Middle Ireland’ in the Wake of the 2008 Global Financial Crisis: Jarlath Regan’s An Irishman Abroad (2013-), Marcus Free; 2. Negotiating Black and Irish Identity in the digital space, Sandrine Uwase Ndahiro and Eric Ehigie; 3. Jacksepticeye: Irishness, Branding and YouTube Gaming, Shannon Lawlor; 4. Global Ireland and Digital Diversity: Creative Entrepreneurialism and the ‘Soft Power’ Platforming of the Diversity Ambassador, Kelly Davidson; 5. ‘Hot Asian Boy Summer!’: Performing Asian Irish Masculinities on TikTok, Rebecca Chiyoko King-O’Riain; 6. Representations of Ireland and Irishness on Alt Tech Platforms: Forty Shades of Green, but Just One Shade of White, Niamh Kirk and J. Clark Powers; 7. Hopeful Mobilities in Irish Creator Cultures, Tugce Bidav Part 2: Contexts and Spaces 8. Developing a “critical feminist” approach to digitally preserving reproductive health activism on the island of Ireland, Maeve O’Brien; 9. ‘Whatever we did get, we fought tooth and nail for’: Irish Independent and DIY Music Scenes in the Pandemic, Ciarán Ryan; 10. Digital Dramaturgies: Irish Theatre’s Pandemic Response, Ciara L. Murphy; 11. Non-human subjects, artificial intelligence, and the lyric voice in Irish poetry of the digital age: encounters with “skin-and-bone cousins”, Anne Karhio; 12. Globally Spread Eco-videos and Regionalised Appeals: Digital Audiences in Ireland and Uruguay, Victoria Gómez Márquez; 13. “Ireland, we are at war”: Conor McGregor, Mixed Martial Arts, and Far Right Populism in Ireland, Conor Heffernan; 14. CODA: Homegrown: Redefining digital Irish content, cultures and audience, Eleanor O’Leary

Biography

Deirdre Flynn is an inaugural member of Young Academy Ireland at the Royal Irish Academy and a lecturer in 21st Century Literature at MIC Limerick, Ireland. She has published widely on precarity, Irish Studies, migration. Her most recent co-edited collection The Routledge Handbook to Motherhood on Screen, with Dr Susan Liddy was published in 2025 with Routledge.

Mary McGill is a researcher at the University of Galway’s School of Law, Ireland, currently working on the Horizon Europe funded EMMELO Project: European Men, Masculinity and Extremist Leadership Online. She lectures at the Centre for Global Women’s Studies in the University of Galway’s School of Political Science and Sociology.