Japanese Adult Videos in Taiwan: 1st Edition (Paperback) book cover

Japanese Adult Videos in Taiwan

1st Edition

By Heung-Wah Wong, Hoi-yan Yau


234 pages | 17 B/W Illus.

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This book explores the debate between those who argue that globalisation is leading to worldwide cultural homogeneity, with American cultural good predominating, and those who argue that cultural goods are always adapted and contextualised in the particular setting in which they are used. Based on extensive original research on how Japanese adult videos are consumed in Taiwan, it presents a rich picture of how Japanese adult videos are transformed into something Taiwanese, and how they are incorporated into both male and female Taiwanese sexual culture.


'Japanese pornography and adult videos are big business in East Asia and beyond. This highly readable and enlightening study of the impact of Japanese adult videos in Taiwan, based on years of ethnographic research, shows how Taiwanese men and women react to this genre as well as its socio-economic roles.'Kam Louie, Author of Theorising Chinese Masculinity

'Wong and Yau provide a fascinating analysis of how Japanese pornography has become part of Taiwanese culture. Reasons for Taiwanese preference for Japanese adult videos over American AVs are convincingly argued. The candor with which informants revealed their experience demonstrates the confidence Wong and Yau were able to win. Wong and Yau spell out how Taiwanese views of pornography have been impacted by traditional Chinese values, overlain by Japanese values spread during the Japanese colonial rule, and then by Kuomintang’s Sinicization policy after the second world war, and more recent policy of loosening KMT’s grip on Taiwan.'Harumi Befu, Emeritus Professor, Stanford University, USA

Table of Contents

1. Introduction 2. Adult Videos as Japanese Cultural Product and Japanese Pornography 3. Japanese Adult Videos Coming to Taiwan 4. From Japanese AVs to Taiwanese A-pian: The (Re)production of Japanese AVs in Taiwan 5. From Japanese AVs to Chinese Gifts: The Circulation of Japanese AVs in Taiwan 6. The Taste of Taiwanese Men and Women for Pornography 7. The Instrumental Interests of Japanese AVs to Individual Taiwanese Men 8. The Instrumental Interests of Pornography to Individual Taiwanese Women 9. Conclusion

About the Authors

Wong Heung-Wah is Programme Director of Global Creative Industries at The University of Hong Kong.

Yau Hoi-yan is an Associate Professor in the Graduate School of Humanities and Social Sciences at University of Tsukuba, Japan

About the Series

Routledge Culture, Society, Business in East Asia Series

Editorial Board:

Heung Wah  Wong (Executive Editor), The University of Hong Kong, Hong Kong, China
Chris Hutton, The University of Hong Kong, Hong Kong, China
Wayne Cristaudo, The University of Hong Kong, Hong Kong, China
Harumi Befu (Emeritus Professor), Stanford University, USA
Shao-dang Yan, Peking University, China
Andrew Stewart MacNaughton, Reitaku University, Japan
William Kelly, Independent Researcher
Keiji Maegawa, Tsukuba University, Japan
Kiyomitsu Yui, Kobe University, Japan

How and what are we to examine if we wish to understand the commonalities across East Asia without falling into the powerful fictions or homogeneities that dress its many constituencies? By the same measure, can East Asian homogeneities make sense in any way outside the biases of East-West personation?

For anthropologists familiar with the societies of East Asia, there is a rich diversity of work that can potentially be applied to address these questions within a comparative tradition grounded in the region as opposed the singularizing outward encounter. This requires us to broaden our scope of investigation to include all aspects of intra-regional life, trade, ideology, culture, and governance, while at the same time dedicating ourselves to a complete and holistic understanding of the exchange of identities that describe each community under investigation. An original and wide ranging analysis will be the result, one that draws on the methods and theory of anthropology as it deepens our understanding of the interconnections, dependencies, and discordances within and among East Asia.

The book series includes three broad strands within and between which to critically examine the various insides and outsides of the region. The first is about the globalization of Japanese popular culture in East Asia, especially in greater China. The second strand presents comparative studies of major social institutions in Japan and China, such as family, community and other major concepts in Japanese and Chinese societies. The final strand puts forward cross-cultural studies of business in East Asia.

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Ethnic Studies / General
SOCIAL SCIENCE / Regional Studies