Japanese Animation in Asia
Transnational Industry, Audiences, and Success
- Available for pre-order. Item will ship after September 6, 2021
Anime, involving hand drawn or computer animation, and often characterised by colourful graphics, vibrant characters and fantastical themes, is a quintessentially Japanese form of art and entertainment. Distributed through cinema, television and over the internet, it has an enormous following, not only in Japan but also, more widely, in Asia. This book provides a comprehensive survey of the historical development, industrial structure, and technical features of Japanese animation and of the overall dynamics of its globalisation. Specific chapters cover production logics, as an "emotion industry", and the involvement of a range of Asian countries both in the production of and consumption of Japanese animation.
Table of Contents
Introduction Part I Background and working concepts on Japanese animation 1. History and media discourse Key notions to understand ‘anime’ 2. Industry and domestic context Inward orientations of production networks 3. Business and production Development and politics of outsourcing 4. Transits and receptions The European context as a supplement for the study of the Asian experiences Part II Key Asian contexts. Success, contradictions, globalisation 5. South Korea Successes and controversies of recombined anime 6. China History, piracy, resistance, and subcultural communities 7. Philippines Overlooked by soft power and media mix 8. Malaysia Transcultural creativity in animation production and commercial dynamics 9. Indonesia ‘Kartun’ for anime. Piracy, community, and fantasy 10. India On the rising popularity of Japanese anime and pop cultures
Marco Pellitteri is Associate Professor in the Department of Media and Communication of Xi’an Jiaotong–Liverpool University
Heung Wah Wong is Associate Professor in the Programme of Global Creative Industries at the University of Hong Kong