1st Edition
Key Relationships Managerial Ties in China’s B2B Channels
1. Introduction 2. Theoretical Foundation and Research Overview of Managerial Ties 3. Negative Effects of Managerial Ties on the Performance of Channel Members 4. Negative Moderating Effect of Managerial Ties on Other Channel Elements 5. Joint Moderating Effects of Macro-environment and Managerial Ties 6. Research Conclusions and Prospects
Biography
Pianpian Yang is Associate Professor at School of Economics and Business Administration in Chongqing University, China. Her research focuses on strategic management, governance mechanisms, and ESG (Environmental, Social, and Governance).
Liping Qian is Professor at School of Economics and Business Administration in Chongqing University, China. Her research focuses on supply chain governance and strategic change.
