1st Edition

Key Topics in Attitudes and Persuasion

182 Pages

by Routledge

182 Pages

by Routledge

182 Pages

by Routledge

Also available as eBook on:

Taylor & Francis eBooks
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Description

This book offers an accessible introduction to psychological theories of attitudes, attitude change, and persuasion. It explores questions of what attitudes are, how people form different attitudes, and how these attitudes can be changed. This book guides readers through five core sections that examine the essential properties and components of attitudes, key theoretical frameworks explaining... Read more

Content
Foreword

Part 1: Key Foundations
1. Defining Attitudes
2. Properties of Attitudes
3. Attitude Formation
4. Consequences of Attitudes: Information Processing and Behaviour
5. Persuasion: Classic Studies on Attitude Change

Part 2: Key Theories
6. Dual-system Theories of Attitudes
7. Dual-process Theories of Attitude Formation and Change
8. Theories and Models of Resistance to Persuasion
9. Narrative Persuasion

Part 3: Key Methodologies
10. Measuring attitudes

Part 4: Key Impacts on Research and Practice
11. Attitudes and Persuasion in Society

Part 5: Key Emerging Areas
12. Changing Attitudes in a Globalized World