1st Edition

Kids, KidTech, and Digital Capitalism The Fight for Our Digital Futures

By Natalie Coulter Copyright 2027
178 Pages
by Routledge

178 Pages
by Routledge

178 Pages
by Routledge

Uncovering the workings of the KidTech industry, this book explores how capitalism operates in digital spaces that are geared toward children and how this impacts children’s everyday lives. This book foregrounds the social, cultural, and economic logics of capitalism and the historical trajectories of how children, childhood, and what it means to be a child have been shaped by these logics... Read more

Acknowledgments

Chapter 1:       Introduction: Digital Kids, Digital Worlds

Chapter 2:       Born to Shop? A History of the Youth Market

Chapter 3:       Fun and Free: Theorizing KidTech and the Workings of Digital Capitalism

Chapter 4:       Kids as Data: The First Fully Datafied Generation

Chapter 5:       What’s the Difference? Play as Work in Digital Playspaces

Chapter 6:       Playing in the Moated Walled Garden: KidTech, Roblox, and the Metaverse

Chapter 7:       Digital Kids, Digital Citizenships, and Rethinking Our Digital Futures

Index

Biography

Natalie Coulter is a Professor in Communication and Media Studies at York University. Her research focuses on young people's digital cultures, children's media, girls' culture, and digital capitalism. She is the Past Director of the Institute for Digital Literacies (IRDL) and a founding member of Girls' Studies Research Network (GSRN). She is co-author of Media and Communication in Canada (2025) and author of Tweening the Girl (2014). She has published widely on such topics as digital media, social media, consumer culture, gender and youth culture, Canadian media, masculinity and Playboy, research harassment, and the social impacts of digital technologies.