This volume traces the historical evolution of American academic thought concerning public address -- what it is, how it ought to be studied, and what can be learned by engaging rhetorical texts in an analytical fashion. To begin, one must distinguish among three separate but interrelated uses of the term "public address" -- as practice, theory, and criticism. The essays in this volume represent landmarks in the literal sense of that term -- they are marks on the intellectual landscape that indicate where scholars and ideas have passed, and in that passing left a mark for future generations. It is appropriate to revisit the landmarks that have set public address off as a field of study and it allows readers to remember the struggles that have led to the current situation.
Most of the authors of the following chapters are deceased, but their ideas live on -- transformed, adapted, modified, rejected, and reborn. The scholarly dialectic continues. What constitutes a study in public address, how best to approach rhetorical texts, which analytical tools are required for the job, how best to balance text with context and what role ought theory to play in the conduct or outcome of critical inquiry -- these questions live on. To answer them at all is to engender debate and that is how it should be if the intellectual vitality of public address is to be maintained. The papers are a prolegomenon to such studies, for they mark where scholars have been and point the way to where they still must go.
Contents: M.J. Medhurst, Introduction: The Academic Study of Public Address: A Tradition in Transition (1993). H.A. Wichelns, The Literacy Criticism of Oratory (1925). D.C. Bryant, Some Problems of Scope and Method in Rhetorical Scholarship (1937). L.D. Reid, The Perils of Rhetorical Criticism (1944). A.C. Baird, L. Thonssen, Methodology in the Criticism of Public Address (1947). E.J. Wrage, Public Address: A Study in Social and Intellectual History (1947). W.M. Parrish, The Study of Speeches (1954). M. Hochmuth, The Criticism of Rhetoric (1955). E. Black, The Practice of Rhetorical Criticism (1965). B. Baskerville, Must We All Be "Rhetorical Critics?" (1977). G.P. Mohrmann, Elegy in a Critical Grave-Yard (1980). S.E. Lucas, The Schism in Rhetorical Scholarship (1981). M. Leff, Textual Criticism: The Legacy of G.P. Mohrmann (1986). S.E. Lucas, The Renaissance of American Public Address: Text and Context in Rhetorical Criticism (1988). D. Zarefsky, The State of the Art in Public Address Scholarship (1989). Bibliography. Index.
Landmark Essays is a series of anthologies providing ready access to key rhetorical studies in a wide variety of fields. The classic articles and chapters that are fundamental to every subject are often the most difficult to obtain, and almost impossible to find arranged together for research or for classroom use. This series solves that problem.
Each book encompasses a dozen or more of the most significant published studies in a particular field, and includes an index and bibliography for further study.
The Landmark Essays series is not accepting new proposals at this time.