Biography
Morton Ann Gernsbacher
"A model of how monographs should be written, the book summarizes the author's research of the past decade in a clear, gender-fair, and jargon-free manner....With a fast-paced, friendly style and the use of the structure-building analogy referred to in the title, Gernsbacher's text proves that experimental psychology need not be boring to be informative....makes a substantive contribution to the psychology of language....The effort is well worth reading."
—American Journal of Psychology"Gernsbacher's thesis...is well argued and well supported by the data provided, and most undergraduate readers, especially those with some background in cognitive psychology, will find the going quite easy...With books on this topic appearing frequently, any new books need to offer something special to deserve attention. This one...comes very close to meeting that standard."
—CHOICE
