1st Edition
Language, Gender and Ideology Constructions of Femininity for Marriage
Introduction 1. Gender, Feminism and Femininity 2. Critical Discourse Studies: Concepts and Tools 3. Consuming Brides: Discursive Construction in Matrimonial Advertisements 4. The Discourses of Bridal Care 5. Media, Discourse and Gender 6. Ideology, Femininity and Performativity: Bridal Psyche and Responses. Conclusion.
Biography
Saumya Sharma is Assistant Professor (linguistics) at the English and Foreign Languages University, Lucknow Campus, Lucknow, India. She was a guest faculty member at the Indian Institute of Technology Kanpur for a year, where she taught a course on composition and communication skills. She has published in the areas of English language teaching, stylistics and critical discourse analysis, and has authored the book Common Errors in Everyday English . Her research interests include examining the discourse-psychology interface, particularly gender issues, vocabulary teaching and critical pedagogy.
