124 pages | 6 B/W Illus.
Language, Gender and Parenthood Online explores the digital interactions of parents on the UK-based internet discussion forum Mumsnet Talk, a space dominated by users sharing a common identification as women, parents and mothers. Using a qualitative approach grounded in feminist poststructuralist theory, Jai Mackenzie uncovers ‘common-sense’ assumptions about gender and parenthood, explores the construction of gender and parenthood in digital contexts and how discourses of gendered parenthood are negotiated, resisted and subverted. This is key reading for students, scholars and researchers in the field of language and gender, as well as language and digital communication.
Acknowledgements; Chapter 1. Introduction; Chapter 2. Analyzing language, gender and parenthood online: a feminist poststructuralist approach; Chapter 3. Constructing gender and parenthood in digital contexts; Chapter 4. Researching Mumsnet Talk; Chapter 5. Discourses of gendered parenthood in Mumsnet Talk; Chapter 6. Negotiating, resisting and subverting discourses of gendered parenthood in Mumsnet Talk; Chapter 7. Conclusion: language, gender and parenthood online; References; Index
Designed for socially oriented researchers with an interest in language and technology, this series covers innovative and in-depth studies of communication through and around social media. The series takes a broad and inclusive approach, which recognises the rapid expansion of the field, due not only to the recent proliferation of social media platforms and the increasing reach of the internet across our working, social and personal lives, but also to broadening interpretations of what both ‘language’ and ‘social media’ entail, including growing recognition of the multiple modes used alongside language, and the embedding of social media in our everyday lives. Language and Social Media publishes studies concerned with a wide range of relevant issues and concerns. These include, but are not limited to: