1st Edition

Language and Cross-Cultural Communication in Travel and Tourism Strategic Adaptations

288 Pages 79 B/W Illustrations
by Apple Academic Press

288 Pages 79 B/W Illustrations
by Apple Academic Press

This new volume illustrates how one of the most rapidly evolving industries in the world—travel and tourism—has transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications. It discusses how the function of language has become the subject of scrutiny in the context of intellectual deliberation vis-à-vis travel and tourism.... Read more

1. Passenger Identity in Public Transport Awareness Campaign Posters: Contrastive Study of Communication Styles in Japan and France

Yui Kurihara, Jungah Choi, and Yoshinori Nishijima

2. How Philosophy of Tourism Tussles with Cultural Diversity and Cultural Tolerance

Sooraj Kumar Maurya

3. Intercultural Communication in Tourism During the Covid-19 Pandemic: Analyzing Audience Appeal of Indian Tourism Campaigns through Social-Media

Ruma Saha and Lakhan Raghuvanshi

4. Deconstructing the Notion of Sacred and Profane from the Viewpoint of Theme-Based Durga Puja in Kolkata in the Age of Covid-19: A Sociological Study

Soumya Narayan Datta

5. Covid-19 Pandemic and the End of Overtourism: A Perspective

Rajdeep Deb and Pankaj Kumar

6. Transfiguring the Troubled Past through Narratives

Duygu Onay Çöker

7. Literary Ethnography and Travel Aesthetics: Amitav Ghosh’s the Hungry Tide and Jungle Nama: A Story of the Sundarbans

Nobonita Rakshit and Rashmi Gaur

8. Journeying through the Lesser-Known Indian Spaces: A Reading of Biswanath Ghosh’s Chai, Chai

Pamela Pati and I. Watitula Longkumer

9. Imagined Communities: The Development of the Early Tourist Industry in Alaska and the Marketing of the Indigenous Experience

Vera Parham and Jennifer Williams

10. Multimodal Approach to Tourism Advertising Discourses

Bui Thi Kim Loan

11. The Saga of Kochi: Cultural and Heritage Tourism Overview

Navneet Munoth, Linson Thomas, and Shubham Gehlot

12. Rural Tourism in India: Constraints and Opportunities

C. Magesh Kumar, K. Sujatha, and K. Rajesh Kumar

13. The Effect of Social Media Sites Promoting the Tourism Industry: An Indian Perspective

Vinod Bhatt and Ajay Verma

Biography

Soumya Sankar Ghosh, PhD, is Senior Assistant Professor (I) at the School of Advanced Sciences and Languages at VIT Bhopal University, Madhya Pradesh, India. He has worked on conversation model building and dialogue processing in machine learning. He has published papers in international journals and conference proceedings and is a national advisory committee member of the International Conference on Rhythm in Speech and Music and a general member of the Linguistic Society of India.

Debanjali Roy is Assistant Professor (I) at the School of Language and Literature at KIIT University, Odisha, India. She is pursuing a PhD in English at the University of Calcutta. She has contributed to English language teaching and gender studies through her field-based research and has published articles in international journals. She has received scholarships funded by international organizations, including the American English Institute at the University of Oregon and the European Union.

Tanmoy Putatunda is Assistant Professor (I) at the School of Language and Literature at KIIT University, Odisha, India. She is pursuing a PhD in English at the University of Calcutta. She has contributed to English language teaching and gender studies through her field-based research and has published articles in international journals. She has received scholarships funded by international organizations, including the American English Institute at the University of Oregon and the European Union.

Nilanjan Ray, PhD, is Associate Professor of Management Studies at JIS University, India. His former roles include Associate Professor, Head of Department, and Director IQAC at the Institute of Leadership Entrepreneurship and Development. He was also associated with Adamas University as Associate Professor of Marketing Management and Centre Coordinator for Research in Business. Dr. Ray published research papers in national and international journals as well as several books. He has one patent from Germany and two copyrights from India.