1st Edition

Language and Cross-Cultural Communication in Travel and Tourism Strategic Adaptations

    288 Pages 79 B/W Illustrations
    by Apple Academic Press

    This new volume attempts to illustrate how one of the rapidly evolving industries in the world—travel and tourism—has transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications. It discusses the theoretical and scholarly undertakings of tourism that have steadily grown and how the function of language has become the subject of scrutiny in the context of intellectual deliberation vis-à-vis travel and tourism.

    Grouped in three sections—Cross-cultural Communication in Travel and Tourism, Narrative of Place and Space, and Travel and Tourism Industry, this volume cross-examines culture and intercultural facets of tourism interactions and focuses on culture as a process or phenomenon engaged in or enacted on by individuals. Drawing on discourse analytics and ethnographic approaches, this volume brings together perspectives from the lived experiences of residents, hosts, and ethnographers to explore the extent to which linguistic and cultural differences are identified, constructed, negotiated, and maintained in tourism encounters.

    The chapters in this book incorporate global case studies and demonstrate the application of theoretical discourses rooted in various disciplines such as marketing, management processes, literature, media studies, and linguistics. The volume draws on insights from those working across a range of geographic contexts and explores the interplay of these issues in various languages and how ethnic language can be used in tourism interactions. The book also addresses the repercussions of the Covid-19 pandemic on the tourism industry and the simultaneous rise in the influence of social media in the cultural semioscape of tourism.


    1. Passenger Identity in Public Transport Awareness Campaign Posters: Contrastive Study of Communication Styles in Japan and France

    Yui Kurihara, Jungah Choi, and Yoshinori Nishijima

    2. How Philosophy of Tourism Tussles with Cultural Diversity and Cultural Tolerance

    Sooraj Kumar Maurya

    3. Intercultural Communication in Tourism During the Covid-19 Pandemic: Analyzing Audience Appeal of Indian Tourism Campaigns through Social-Media

    Ruma Saha and Lakhan Raghuvanshi

    4. Deconstructing the Notion of Sacred and Profane from the Viewpoint of Theme-Based Durga Puja in Kolkata in the Age of Covid-19: A Sociological Study

    Soumya Narayan Datta

    5. Covid-19 Pandemic and the End of Overtourism: A Perspective

    Rajdeep Deb and Pankaj Kumar


    6. Transfiguring the Troubled Past through Narratives

    Duygu Onay Çöker

    7. Literary Ethnography and Travel Aesthetics: Amitav Ghosh’s the Hungry Tide and Jungle Nama: A Story of the Sundarbans

    Nobonita Rakshit and Rashmi Gaur

    8. Journeying through the Lesser-Known Indian Spaces: A Reading of Biswanath Ghosh’s Chai, Chai

    Pamela Pati and I. Watitula Longkumer


    9. Imagined Communities: The Development of the Early Tourist Industry in Alaska and the Marketing of the Indigenous Experience

    Vera Parham and Jennifer Williams

    10. Multimodal Approach to Tourism Advertising Discourses

    Bui Thi Kim Loan

    11. The Saga of Kochi: Cultural and Heritage Tourism Overview

    Navneet Munoth, Linson Thomas, and Shubham Gehlot

    12. Rural Tourism in India: Constraints and Opportunities

    C. Magesh Kumar, K. Sujatha, and K. Rajesh Kumar

    13. The Effect of Social Media Sites Promoting the Tourism Industry: An Indian Perspective

    Vinod Bhatt and Ajay Verma


    Soumya Sankar Ghosh, PhD, is Assistant Professor (II) School of Advanced Sciences and Languages, VIT Bhopal University, Madhya Pradesh, India. His teaching experience is in applied linguistics, core linguistics, and communicative and business English. Dr. Ghosh has worked on conversation model building and dialogue processing in the field of machine learning. He is interested in both natural language understanding and natural language generation (NLG) to extract meaning from spoken or written discourse and in feeding NLG systems so that machines can deliver the desired output. He has publications in University Grants Commission CARE-listed, ACL, SCOPUS, CPCI (Web of Science) indexed journals and proceedings. He is a National Advisory Committee Member of the International Conference on Rhythm in Speech and Music and general member of the Linguistic Society of India. Dr. Ghosh holds a doctorate from the School of Languages and Linguistics at Jadavpur University Kolkata, India. As a research fellow, he has worked at Potsdam University, Germany. He has done his first master’s degree in Linguistics at the University of Calcutta, India, and his second master’s degree in English Literature at Indira Gandhi National Open University (IGNOU), India. He has earned an International Advanced Diploma Certificate in TESOL/TEFL (Teaching English to Speakers of Other Languages/Teaching English as a Foreign Language) with specialization in Business English, from Asian College of Teachers.

    Debanjali Roy is working as an Assistant Professor (I), School of Language and Literature, KIIT (Deemed to be) University, Odisha, India. She is pursuing a PhD in the Department of English, University of Calcutta, India. She has a cumulative teaching experience (postgraduate and undergraduate levels) of seven years. A recipient of a T.S. Sterling Scholarship for academic excellence from Presidency College (presently University), Kolkata, she graduated first class in both undergraduate and postgraduate courses of studies in English Literature. Ms. Roy has contributed to ELT and Gender Studies in the Indian context through her field-based research and articles in various peer-reviewed prestigious international journals. Her academic contributions include publications in journals listed in University Grants Commission CARE and indexed by Scopus and Web of Science. She has received professional recognition from the Board of Practical Training, Eastern Region, Ministry of Education, India, and scholarships from international organizations as the Teacher Training Fellowship to the University of Oregon American English Institute (UOAEI), funded by the US Department of State and Office of English Language Programs in 2014 and an Erasmus Mundus Teacher Exchange Fellowship for the year 2020 funded by the European Union. Ms. Roy presently heads the Women’s Cell in the School of Language, KIIT Deemed to be University.

    Tanmoy Putatunda is an Assistant Professor (I), School of Language and Literature, KIIT (Deemed to be) University, Odisha, India. He is currently pursuing a PhD from the Department of English, Visva-Bharati, Santiniketan, India. He has a cumulative teaching experience of six years (postgraduate and undergraduate). Prior to joining KIIT University, he served as the Head of the Department of English Language and Literature, Adamas University, Kolkata, India. He completed his bachelor’s and master’s degrees in English Literature with first class from Visva-Bharati, Santiniketan. He was awarded a University Grants Commission Junior Research Fellowship (JRF) in 2013. He was engaged in a research project on the "Impact of Social Media on the Lives of the Women of the Kantha Embroidery Industry," undertaken by IIM Kozhikode, India, in 2015. Mr. Putatunda has contributed significantly to the field of urban studies and literature by his lectures and publications in University Grants Commission CARE-listed and SCOPUS-indexed journals and conference proceedings.

    Nilanjan Ray, PhD, is currently Associate Professor and Head, Department of Management Studies Institute of Leadership Entrepreneurship and Development, West Bengal, India. He was formerly an Associate Professor of Marketing Management and the Centre Coordinator for Research in Business Analytics at Adamas University in the Department of Management, School of Business and Economics, West Bengal, India. Dr. Ray received an Accredited Management Teacher Award from the All India Management Association, New Delhi, India. He has six years research experience. Dr. Ray has 10 years of teaching experience at the BBA, MBA, BCom level and has guided the projects of over 55 postgraduate students. Dr. Ray has contributed over 75 research papers to reputed national and international refereed, peer-reviewed journals, proceedings, and edited research handbooks from Springer, IGI-Global USA, and Apple Academic Press/CRC Press (A Taylor & Francis Group), USA. He has also associated himself as a reviewer of the journals Tourism Management, Journal of Service Marketing, Journal of Business and Economics, and the Research Journal of Business and Management Accounting. He also serves as an editorial board member of several refereed journals. He has also chaired in a technical session at IJAS Conference 2012, at Harvard University, Boston, USA. Dr. Ray is a life member of the International Business Studies Academia and a fellow member of the Institute of Research Engineers and Universal Association of Arts And Management Professionals (UAAMP), New York, USA. He has earned his PhD, MCom, and MBA in Marketing from the Indian Institute of Technology Kharagpur. Dr. Ray also earned three certificates in several specialized marketing domains from the University of Illinois and University of Colorado, USA.