1st Edition

Language and Culture on the Margins Global/Local Interactions

Edited By Sjaak Kroon, Jos Swanenberg Copyright 2019
    242 Pages
    by Routledge

    242 Pages 51 B/W Illustrations
    by Routledge

    This collection of thirteen essays examines sociolinguistic phenomena in a wide variety of marginal environments, providing both an overview of globalizaiton on the margins and a foundation for an expanded understanding of the processes of linguistic and cultural changes at work in these settings. Taking an expansive conceptual view of margins, the volume is organized in three parts, looking at examples of marginal spaces in the nation-state, in online environments, and in the peripheries of urban locations, globally to call attention to new and changing discursive genres, patterns, practices, and identities emerging in these spaces as a result of contemporary mobilities, the evolving global economy, and socio-political changes. With previous research previously confined to the study of globalization in urban areas, this volume opens the door for further research on the complex sociolinguistic processes resulting from globalization on the margins, making this an ideal resource for students and scholars in sociolinguistics, globalization and heritage studies, new media, anthropology, and cultural studies.

    Chapter 1


    Language and culture on the margins

    Sjaak Kroon and Jos Swanenberg

    Chapter 2

    Redefining the sociolinguistic ‘local’:

    Examples from Tanzania

    Jan Blommaert

    Chapter 3

    Reterritorialization and the construction of margins and centers through imitation in Indonesia

    Zane Goebel

    Chapter 4

    English in Asmara as a changing reflection of online globalization

    Sjaak Kroon, Jenny-Louise Van der Aa and Yonas Mesfun Asfaha

    Chapter 5

    Gender performativity in virtual space:

    Transglossic language practices of young women in country Bangladesh

    Shaila Sultana

    Chapter 6

    The language and culture of New Kids:

    Appreciation of and familiarity with online Brabantish identities

    Jos Swanenberg

    Chapter 7

    Literacy acquisition and mobile phones in a South African township:

    The story of Sarah

    Fie Velghe



    Chapter 8

    Scaling queer performativities of genders and sexualities in the periphery of Rio de Janeiro in digital and face-to-face semiotic encounters

    Luiz Paulo Moita-Lopes, Branca Falabella Fabrício and Thayse Figueira Guimarães

    Chapter 9

    Expanding marginality:

    Linguascaping a Transcarpathian spa in south-western Ukraine

    Petteri Laihonen and István Csernicskó

    Chapter 10

    Globalized linguistic resources at work:

    A case study of a local supermarket in Finnish Lapland

    Massimiliano Spotti

    Chapter 11

    Calypso music, globalization and plurilingualism in the Dutch Caribbean

    Gregory Richardson

    Chapter 12

    Consuming English in rural China:

    Lookalike language and the semiotics of aspiration

    Xuan Wang


    Sjaak Kroon is professor of Multilingualism in the Multicultural Society. He is a member of the Department of Culture Studies and Babylon, Center for the Study of Superdiversity at Tilburg University, The Netherlands. His main focus in research and teaching is on linguistic and cultural diversity, language policy, literacy and education in the context of globalization.

    Jos Swanenberg is professor of Diversity in Language and Culture at the Department of Culture Studies and Babylon, Center for the Study of Superdiversity at Tilburg University, The Netherlands, president of the board of the Association of Applied Linguistics in The Netherlands and Belgium, and adviser on heritage, language and culture at Erfgoed Brabant (Cultural Heritage Foundation) in ’s-Hertogenbosch, The Netherlands.