Large Type Edition: Large Type Edition, 1st Edition (Paperback) book cover

Large Type Edition

Large Type Edition, 1st Edition

By Timothy D Giles, Charles H Sides


184 pages

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Paperback: 9780415434409
pub: 2017-03-29
Hardback: 9780895033376
pub: 2008-04-15
eBook (VitalSource) : 9781315224107
pub: 2017-03-02
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Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.The disjunction between metaphor and science is traced to the dispensation of the Solar System Analogy in favor of a mathematical model. Arguing that mathematics is metaphorical, the author supports the idea of all language as metaphorical-unlike many rhetoricians and philosophers of science who have proclaimed all language as metaphorical but have allowed a distinction between a metaphorical use of language and a literal use.For technical communication pedagogy, the implications of this study suggest foregrounding metaphor in textbooks and in the classroom. Though many technical communication textbooks recommend metaphor as a rhetorical strategy, some advise avoiding it, and those that recommend it usually do so in a paragraph or two, with little direction for students on how to recognize metaphors or to how use them. This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool with epistemological significance.

Table of Contents


Introduction: The Problem of Metaphor in Scientific and Technical Communication

Differentiating between Scientific and Technical Communication

Metaphor and Analogy

Summary of Chapters

Chapter One: Reintroducing Metaphor in the Technical Communication Classroom



Some General Considerations of Metaphor

Technical Communication Textbooks

Science Writing Texts

Chapter Two: Metaphor in the Technical Communication Literature

Metaphor and the Computer

Technical Communication Theory

Technical Communication Pedagogy


Chapter Three: A Review of the Theories of Metaphor

Substitution Theory of Metaphor

Aristotle on Metaphor

Twentieth-Century Substitutionists

Nietzsche and Post-Modern Metaphor

The Tensionists: An Introduction to Interaction

The Interactionists

Metaphor as Epistemology


Chapter Four: The Metaphor of Mathematics: A Case Study of the Solar System Analogy

Scottish Natural Philosophy

Lodge and the BAAS

The Solar System Analogy

The Solar System Analogy in Secondary-School Texts

A Narrative History of the Solar System Analogy

Lord Kelvin

James Clerk Maxwell

J. J. Thomson

Oliver Lodge

Ernest Rutherford

Niels Bohr


Chapter Five: The Question of Metaphor in Natural Language: A Case Study

The Question of Cloning

Recognition of the Dominant/Emergent Metaphors

The Effect Upon the Scientific Community


Chapter Six: Implications

An Approach Based on this Study

Other Avenues for Research



About the Series

Baywood's Technical Communications

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Subject Categories

BISAC Subject Codes/Headings:
PSYCHOLOGY / Mental Health