Acknowledgments
Introduction: The Problem of Metaphor in Scientific and Technical Communication
Differentiating between Scientific and Technical Communication
Metaphor and Analogy
Summary of Chapters
Chapter One: Reintroducing Metaphor in the Technical Communication Classroom
Problem
Methodology
Some General Considerations of Metaphor
Technical Communication Textbooks
Science Writing Texts
Chapter Two: Metaphor in the Technical Communication Literature
Metaphor and the Computer
Technical Communication Theory
Technical Communication Pedagogy
Conclusion
Chapter Three: A Review of the Theories of Metaphor
Substitution Theory of Metaphor
Aristotle on Metaphor
Twentieth-Century Substitutionists
Nietzsche and Post-Modern Metaphor
The Tensionists: An Introduction to Interaction
The Interactionists
Metaphor as Epistemology
Conclusion
Chapter Four: The Metaphor of Mathematics: A Case Study of the Solar System Analogy
Scottish Natural Philosophy
Lodge and the BAAS
The Solar System Analogy
The Solar System Analogy in Secondary-School Texts
A Narrative History of the Solar System Analogy
Lord Kelvin
James Clerk Maxwell
J. J. Thomson
Oliver Lodge
Ernest Rutherford
Niels Bohr
Conclusion
Chapter Five: The Question of Metaphor in Natural Language: A Case Study
The Question of Cloning
Recognition of the Dominant/Emergent Metaphors
The Effect Upon the Scientific Community
Conclusion
Chapter Six: Implications
An Approach Based on this Study
Other Avenues for Research
References
Index
Biography
Timothy Giles, Charles Sides
