LatinX Voices is the first undergraduate textbook that includes an overview of Hispanic/LatinX Media in the U.S. and gives readers an understanding of how media in the United States has transformed around this audience. Based on the authors’ professional and research experience, and teaching broadcast media courses in the classroom, this text covers the evolving industry and offers perspective on topics related to Latin-American areas of interest. With professional testimonials from those who have left their mark in print, radio, television, film and new media, this collection of chapters brings together expert voices in Hispanic/LatinX media from across the U.S., and explains the impact of this population on the media industry today.
LatinX Voices lends context to the fruits of Hispanics in American media. This carefully crafted book allows us to palpate the heartbeat of immigration, contemplate the seeds of generational efforts, and smell the rising dough of a media environment fueled by its diverse and tireless soul.
-Julián Rodríguez, University of Texas at Arlington, USA
Table of Contents
Unit 1 - Immigration and the Emergence of Hispanic Periodicals in the U.S.
Chapter 1: Waves of Migration: A Brief History of the Hispanic/LatinX Presence in the U.S.
Chapter 2: Paving the Way: Hispanic Newspapers in the U.S. before World War II
Chapter 3: Extra! Extra! Bold, Vibrant and Punchy: Hispanic Newspapers in the U.S. Since World War II, From Print to the Digital Age
Unit 2 - Hispanic and LatinX Artists in Media
Chapter 4: Hollywood’s Bronze Screen: Hispanics and Latinos in U.S. Films
Chapter 5: El Ritmo Latino:Hispanic/LatinX Music Influences in the U.S.
Chapter 6: Hispanic/LatinX Art in the U.S.: Past and Present
Unit 3 - The LatinX Impact on Electronic and Digital Media
Chapter 7: From Grassroots to Big Business: The Emergence and Development of Hispanic/LatinX Radio in the U.S.
Chapter 8: From Radio Stations to Television Networks: The Evolution of Spanish-Language Broadcasting in the U.S.
Chapter 9: Connecting with ‘Mi Gente’: Hispanic/LatinX Influencers, Entrepreneurs and Consumers Online
Unit 4 - Reaching Hispanic/LatinX Audiences
Chapter 10: The Hispanic/LatinX Audience: Mobile, Social, and Traditional Media Use
Chapter 11: Tapping into Hispanic/LatinX Buying Power: An Overview of Hispanic Marketing and Advertising in the U.S.
Chapter 12: Don’t Forget the Brasileiros: Reaching the Brazilian Audience
Unit 5 - Management, Diversity and Language
Chapter 13: Behind the Scenes: Decision Makers in the Growing Hispanic/LatinX Media Market
Chapter 14: Representations of ‘La Raza’: Stereotypes, Gender Issues and the Impact of Images in Media
Chapter 15: Linguistic Diversity in Hispanic/LatinX Media: Leveraging Your Skills