1st Edition

Leadership Development in Public Relations Exploring Crucibles of Experience Among Industry Veterans

By Marlene S. Neill Copyright 2024

    Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation.

    Often, our focus on high profile leaders is centered on success stories, but so much can be learned from the trials, or “crucibles,” they have faced and how leaders overcame and were shaped by these challenges. The Fellows interviewed represent a diverse group of accomplished professionals with specializations ranging from military public affairs and government, corporate, education, agency, and nonprofit organizations. A focus on ethical values, virtues, and ethical leadership will inspire readers to themselves confidently lead.

    This book will be of interest to advanced students in public relations programs or young professionals looking to forge their careers in public relations leadership.

    Foreword by Denise Sevick Bortree

    Foreword by Margaret Ann Hennen



    1. Crucibles, Leader Development, and Narratives

    2. The Participants and History of the PRSA College of Fellows

    3. Development of Identity

    4. Crucible Experiences

    5. Critical Reflection

    6. Phronesis—Practical Wisdom and Resilience

    7. Ethical Leadership

    8. Conclusion: The Future of Ethical Leadership

    Appendix A. Biographies




    Marlene S. Neill is an associate professor and graduate program director at Baylor University, USA.