1st Edition
Leadership in Real Estate A People-First Approach to Brokerage Recruitment, Retention, and Team-Building
1. The Personality of an Agent. 2. Love Languages in Real Estate. 3. Levers of Influence in Real Estate. 4. Recruitment: Reaching Out to Your Network to Attract Agents. 5. The Closing Meeting: Getting the Agent to Choose You. 6. Retention: Strategies for Onboarding, Engaging, and Retaining Real Estate Agents. 7. Team Leadership: Building Trust, Loyalty, and Belonging. 8. Getting Your Agents to Commit. 9. Diversity, Equity, and Inclusion. 10. In-Groups, Out-Groups, and the Hidden Drivers of Turnover. 11. Conflict Prevention and Principled Negotiation. 12. Virtual and In-Person Offices: Creating a Space for Connection. 13. Business Partner Selection. 14. Creating a Unique Value Proposition that Resonates. 15. Creating a Learning Environment. 16. Bringing it All Together.
Biography
Liz Penner is an instructor, industry contributor, and former top-producing real estate agent with a deep, practical understanding of agent recruitment and retention. With two decades of experience in real estate sales, her work focuses on the factors that influence why agents choose to stay with—or leave—a brokerage. Currently writing classes and instructing for the Fraser Valley Real Estate Board, BC Real Estate Association and the British Columbia Institute of Technology, Liz delivers courses in business development, customer service, and legal issues.
