1st Edition

Leading Tomorrow
How Effective Leaders Change Paradigms, Build Responsible Brands, and Transform Employees




  • Available for pre-order. Item will ship after January 6, 2021
ISBN 9780367366230
January 6, 2021 Forthcoming by Productivity Press
272 Pages 25 B/W Illustrations

USD $34.95

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Book Description

Maintaining good business leadership in a world of rapidly changing expectations levied by customers, investors, society, governments and employees is a challenge. These stakeholders are increasingly making choices about if or how they support businesses – through the purchase of their products and services, shareholdings and financing, regulatory approvals, and even experiences working for them – based on not just what a business does, but how it does it. We are seeing shifts in stakeholder sentiments that manifest in a greater expectation that businesses work with society in addressing society’s contemporary concerns. This greater good that businesses bring is rewarded by a greater brand awareness, connection and loyalty, which in turn provides businesses with an underlying strategic advantage over the competition with its customers, investors and other stakeholders. But this greater good cannot be faked with PR and bought media; in an increasingly connected world populated by an increasingly savvy millennial stakeholder base, authentic leadership and its ability to effect cultural shifts in the DNA of businesses is essential. Failure to do so will likely result in shorter and less successful tenures of Board members and C-suite leaders as this business trend spreads. This book looks at how the emerging generation of leaders must change paradigms and transform their employees to do more than just operate a business. It examines how to effect culture shifts that are necessary to innovate businesses so that they simultaneously meet market needs while meeting stakeholder expectations on concerns as varied as ethical business conduct, labor practices, climate change, responsible use of diminishing natural resources and contribution to socio-economic challenges in their market catchments. These are perspectives and skills that are still glossed over, by academic and professional institutions, as they develop the leaders of the future. Essentially, this book: • Articulates the strategic business case for doing good in a good business; the why, and where this trajectory is leading • Provides strategies to lead authentically on the array of issues that provide key stakeholders – customers, investors, governments and employees – with a greater reason to engage with and build loyalty to the business • Provides strategies to energize and spark innovation among his/her employees in an organization on these issues so that transformative power is harnessed.

Table of Contents

1. THE BUSINESS ECOSYSTEM

2. NEW LEADERS

3. A CALL FOR CHANGE

4. INVESTORS

5. CUSTOMERS

6. EMPLOYEES

7. COMMUNITY

8. GOVERNMENT

9. GLOBAL TRENDS

10. TOMORROW’S GLOBAL GOALS

11. A NEW BALANCE

12. THE PERSONAL JOURNEY

13. IMAGINE

14. FIND PURPOSE

15. HAVE FAITH

16. BELIEVE

17. KNOW

18. DO

19. PROVE

20. THE BOARD

21. THE EXECUTIVE

22. THE ORGANIZATION

23. LANGUAGE

24. HABITS

25. DISCIPLINES

26. COURAGE

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Author(s)

Biography

Dr. Raj Aseervatham has more than 30 years’ experience in government, private industry, and consulting. He has worked across a broad range of sectors in the United States, South America, Europe, Asia, and Africa. He earned four degrees, including a PhD in engineering, and an MBA majoring in international projects. In his consulting career, he has established multinational consulting sectors for one of the world’s largest consulting firms, started and grown three successful consulting enterprises, and provided strategic direction and governance on the boards of various organizations.