1st Edition

Leading Transformations Using the LEGO® Way of Change to Drive Transformations Effectively and Successfully

By Gitte Jakobsen Copyright 2024
    200 Pages 59 B/W Illustrations
    by Productivity Press

    200 Pages 59 B/W Illustrations
    by Productivity Press

    200 Pages 59 B/W Illustrations
    by Productivity Press

    The world and its business environments are in a state of constant change. The reality today is that organizations and their leaders are faced with increasingly daunting demands for change and, unless they build organizations that can keep pace with these fast-changing environments, it will be a challenge simply to survive while, at the same time, continuing to thrive and embrace uncertainty and disorder.

    One effective example of a world-renowned company that survived an existential crisis to become one of the most iconic companies in the world: The LEGO Group. In Building a Global Learning Organization (CRC Press, 2014), the authors showed how to develop and implement a global structure for learning based on the TWI (Training Within Industry) methods. In that book, you learned how the LEGO Group worked on business transformation through changes in organizational learning systems, including new ways of working and other Lean transformational initiatives. Great organizations have used that book as a benchmark for global and national rollouts of TWI programs and standard work initiatives.

    In this book, you get inspiration on how the LEGO Group met these challenges by developing and implementing a framework for transformations to create a common approach to designing, leading and anchoring change in an effective and impactful way. You get insights into the journey which began by designing the LEGO Way of Change, the process of testing the approach in a bigger transformation which, based on pilot learnings, was implemented in transformational initiatives. This book outlines some of the approaches that the LEGO Group implemented in order to ensure change would be both successfully implemented and sustained, including in-depth guides on impactful interventions with both leaders and people in the organization.

    The author discusses personalizing and navigating change as well as designing change in the organization and measuring its impact. You will continue learning more from specific real-life case studies from business leaders focused on different kinds of transformation, from reshaping functional teams to optimizing lead time through improved ways of working.

    When it comes down to it, change is about the people side of the equation. It is easy to change strategy, process, or technology, but it is harder to change individuals, people, and their behaviors. This book will provide inspiration and guidance on how to bring the people side of change into play in an effective and impactful way.

    About the Author

    1. INTRODUCTION: The LEGO® Group and Its Transformations
    2. SIMPLIFY TO GROW: Initial Pilot to Test and Learn
    3. Creating the LEGO® Way of Change
    4. Moment 1 – Getting Ready
    5. Moment 2 – Understanding the Change
    6. Moment 3 – Personalizing the Change
    7. Moment 4 – Navigating the Change
    8. Moment 5 – Living the Change
    9. Conclusion and Visionary View of the Future


    Gitte Jakobsen has been involved in organizational and leadership development in the LEGO Group since 1997 with roles both as staff manager and as a specialist. She has extensive experience in the development of complex marketing, production, and people processes based on her experience in creating and leading global activities where she built training organizations and knowledge management activities across LEGO Learning Centers in Denmark, Mexico, Hungary, the Czech Republic, and China. Additionally, she is developing global LEGO programs like World-Class Craftsmanship with the objective of building up LEGO toolmakers and Technology Leaders of Tomorrow. These efforts were outlined in her Shingo Prize Recipient book Building a Global Learning Organization published by Productivity Press in 2014.

    In 2009, Jakobsen completed a master’s degree in educational psychology at the University of Aarhus and has since been working as a Learning and Change Specialist providing both practical and theoretical perspectives in her positions as HR Senior Manager and, later, Change Director of Strategy and Transformation. Her core responsibilities lie in supporting the LEGO business areas in selected strategic initiatives for leading change in an engaging and sustaining way.

    There are many books on change management that provide Do’s and Don’ts and advice, but this book provides practical tools that the LEGO Group has developed and honed to get people to be actively part of the change. These interventions, mostly for workshops, are laid out in train the trainer fashion with detailed guidance on preparation, facilitation and followup. Thanks to the LEGO Group for sharing what you have learned internally!

    Jeffrey K. Liker, Professor Emeritus,
    University of Michigan and Shingo Prize winning author of The Toyota Way

    In Leading Transformations, author Gitte Jakobson delivers an insightful and invaluable guide on navigating the complex world of managing and leading transformation at one of the most iconic companies in the world: The LEGO Group. Drawing on behavioural science as the foundation to drive successful change, this book delves into the people side of change and how to adopt practical approaches that enable understanding, predicting and influencing of human behaviour. Leading Transformations provides a compelling framework with real-life examples, tools and strategies needed to manage and lead change effectively. Whether you’re a people manager, change practitioner or business leader looking to make a lasting impact, this book will provide you with invaluable insights to develop your own leadership capabilities and accelerate your impact in leading change.

    Melanie Warner, Head of Solutions EMEA, MindGym

    Many books have been written on this subject. What makes this book stand out from others is that Gitte has, and is still, living and breathing transformation in her everyday work. As in her previous book, Gitte has the unique ability to combine practice with reflection in a very down-to-earth style that is refreshing. Definitely a great handbook for anyone looking for guidance through a change process in the workplace.

    Stephen Joseph Burke, Organizational Psychologist Coach,
    Co-Owner Burke & Marcussen

    Building an organization capable of change and transformation, creating capacity and ability for change, is a task only a person of Gitte Jakobsen's talent and experience could lead. In this important and practical book, she explains the journey she took helping guide LEGO to restore profitability and prepare for future growth in new and existing markets. More specifically, Jakobsen tells us just how she led the process and the ways it transformed one of the best companies on the planet.

    Patrick Graupp, Owner, Vice President, Senior Master Trainer, The TWI Institute