1. Introduction to Learning Theory 2. Common Factors in Learning Theories 3. Pavlovian Conditioning: Reflexes, Expectancies and Involuntary Emotional Associations 4. Goals, Rewards and Reinforcements 5. Punishment, Avoidance, Conflict and Anxiety 6. Pavlov’s Applications of his Conditioned Reflex Theory 7. Watson’s Applications of Behaviourism to Advertising and to Children 8. Applications of Stimulus-Response Theories from Thorndike to Wolpe 9. H.J. Eysenck and Behaviour Therapy at the Maudsley Hospital 10. B.F. Skinner on Language and Life 11. Plain Behaviour Modification: Rewards and Withdrawal of Rewards 12. Behaviour Therapy and Cognitive Behaviour Modification. Suggestions for Further Reading. References and Name Index. Subject Index.
Biography
Stephen Walker
