As the information landscape evolves and takes shape using traditional and new platforms, it is the role of Academic Libraries to take the lead in communicating, developing and informing these changes in timely and relevant ways. Experienced librarians and those new to the field seek out innovative and more effective way to engage with users and stakeholders.
This book provides a variety of communication strategies for different user groups, taking into account the changing information landscape and the application and implications of social media developments. A major driver in higher education is the change in the scholarly communication model where initiatives such as Open Access, Institutional Repositories and Data Management are challenging previous practice whilst offering new opportunities for leadership. These communication developments provide opportunities for academic librarians who need the insight and awareness to take these chances.
Librarian as Communicator provides research-based explorations of the above topics, covering developing areas and also the communication skills that are needed for the academic library to have a continuing role in the 21st Century. It was originally published as a special issue of the journal New Review of Academic Librarianship.
Table of Contents
1. Introduction Helen Fallon and Graham Walton
Part I: Research Articles
2. Pop-Up Library at the University of Birmingham: Extending the Reach of an Academic Library by Taking "The Library" to the Students James Barnett, Stephen Bull, and Helen Cooper
3. Communicating New Library Roles to Enable Digital Scholarship: A Review Article John Cox
4. Many Voices: Building a Biblioblogosphere in Ireland Michelle Dalton, Alexander Kouker, and Martin O’Connor
5. Strategic Engagement: New Models of Relationship Management for Academic Librarians Jeanette Eldridge, Katie Fraser, Tony Simmonds, and Neil Smyth
6. Communication, Collaboration, and Enhancing the Learning Experience: Developing a Collaborative Virtual Enquiry Service in University Libraries in the North of England Liz Jolly and Sue White
7. Communicating the Value of Cartoon Art Across University Classrooms: Experiences From the Ohio State University Billy Ireland Cartoon Library and Museum Caitlin McGurk
8. Research Output of Academic Librarians From Irish Higher Education Institutions 2000–2015: Findings From a Review, Analysis, and Survey Terry O’Brien and Kieran Cronin
Part II: Case Studies
9. Use of Anthropomorphic Brand Mascots for Student Motivation and Engagement: A Promotional Case Study With Pablo the Penguin at the University of Portsmouth Library David E. Bennett and Paula Thompson
10. Role of the Information Professional in the Development and Promotion of Digital Humanities Content for Research, Teaching, and Learning in the Modern Academic Library: An Irish Case Study Jane A. Burns
11. Developing Social Media to Engage and Connect at the University of Liverpool Library Zelda Chatten and Sarah Roughley
12. Effective Communication to Aid Collaboration for Digital Collections: A Case Study at Florida Gulf Coast University Library Melissa Minds VandeBurgt and Kaleena Rivera
13. Improving Communication Between Postgraduate Researchers and the University Library: A Case Study at De Montfort University Library and Learning Services Melanie Petch, Katie Fraser, Nathan Rush, Alan Cope, and Julie Lowe
14. Organizational Change and Renewal: Can Strategic Communication Methods Ease the Pain? A Case Study from the University of Southern Queensland Carmel O’Sullivan and Helen Partridge
15. Communication and Collaboration in Library Technical Services: A Case Study of New York University in Abu Dhabi Justin Parrott
16. Librarians as Advocates of Social Media for Researchers: A Social Media Project Initiated by Linköping University Library, Sweden Sassa Persson and Maria Svenningsson
17. Telling Our Story: A Case Study of a Collaborative Departmental Blog at Syracuse University Libraries Anne E. Rauh and Stephanie J. H. McReynolds
18. Communicating the Value of an Institutional Repository: Experiences at Ghana’s University for Development Studies Edwin S. Thompson, Miriam Linda Akeriwe, and Angela Achia Aikins
19. Changing the Library Brand: A Case Study Ben Wynne, Simon Dixon, Neil Donohue, and Ian Rowlands
20. Conclusion Helen Fallon, Stacy Stanislaw, and Graham Walton
Helen Fallon is Deputy University Librarian at Maynooth University, Ireland. She has published extensively and has presented workshops on academic writing in Ireland, the UK, the USA and Malaysia.
Graham Walton is Honorary Research Fellow in the Centre for Information Management at Loughborough University, UK, where he was Assistant Director (Academic and User Services) in the University Library until July 2016. He has 15 years’ experience as a journal editor and has published widely around management issues in libraries and the move to the digital world.