Lifestyle Media in Asia: Consumption, Aspiration and Identity, 1st Edition (Hardback) book cover

Lifestyle Media in Asia

Consumption, Aspiration and Identity, 1st Edition

Edited by Fran Martin, Tania Lewis


204 pages | 20 B/W Illus.

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Across Asia, consumer culture is increasingly shaping everyday life, with neoliberal economic and social policies increasingly adopted by governments who see their citizens as individualised, sovereign consumers with choices about their lifestyles and identities. One aspect of this development has been the emergence of new wealthy middle classes with lifestyle aspirations shaped by national, regional and global media – especially by a range of new popular lifestyle media, which includes magazines, television and mobile and social media. This book explores how far everyday conceptions and experiences of identity are being transformed by media cultures across the region. It considers a range of different media in different Asian contexts, contrasting how the shaping of lifestyles in Asia differs from similar processes in Western countries, and assessing how the new lifestyle media represents not just a new emergent media culture, but also illustrates wider cultural and social changes in the Asian region.

Table of Contents

Foreword Chua Beng Huat 1. Lifestyle Media in Asia: Consumption, Aspiration and Identity Fran Martin and Tania Lewis 2. Neoliberal Capitalism and Media Representation in Korean Television Series Sun Jung 3. Family, Aesthetic Authority and Class Identity in the Shadow of Neo-liberal Modernity Wu Jing 4. Mediatization of Yangsheng Wanning Sun 5. The Pink Ribbon Campaign in Chinese Fashion Magazines Yue Gao 6. Empresses in the Palace and The Project of "Neoliberalization through China" in Taiwan Fang-chih Irene Yang 7. Media and Cultural Cosmopolitanism Youna Kim 8. Differential (Im)mobilities: Imaginative Transnationalism in Taiwanese Women’s Travel TV Fran Martin 8. Locating the Mobile Larissa Hjorth, Heather Horst, Sarah Pink, Baohua Zhou, Fumitoshi Kato, Genevieve Bell, Kana Ohashi, Chris Malmo, and Miao Xiao 9. Dishing Up Diversity? Class, Aspirationalism and Indian Food Television Tania Lewis 10. Islam´s Got Talent Bart Barendregt and Chris Hudson

About the Editors

Fran Martin is an Associate Professor and Reader in Cultural Studies at the University of Melbourne, Australia and an Australian Research Council Future Fellow. Tania Lewis is an Associate Professor in the School of Media and Communication at RMIT University, Melbourne, Australia.

About the Series

Media, Culture and Social Change in Asia

The aim of this series is to publish original, high-quality work by both new and established scholars in the West and the East, on all aspects of media, culture and social change in Asia. New proposals are welcome, and should be sent in the first instance to the series editor, Stephanie Donald, at

Editorial Board:

Gregory N. Evon, University of New South Wales
Devleena Ghosh, University of Technology, Sydney
Michael Keane, Curtin University
Tania Lewis, RMIT University, Melbourne
Vera Mackie, University of Wollongong
Kama Maclean, University of New South Wales

Laikwan Pang, Chinese University of Hong Kong
Gary Rawnsley, Aberystwyth University
Ming-yeh Rawnsley, School of Oriental and African Studies, University of London
Jo Tacchi, Loughborough University
Adrian Vickers, University of Sydney
Jing Wang, MIT
Ying Zhu, Hong Kong Baptist University



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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Ethnic Studies / General