1st Edition
Lobbying for Good How Business Advocacy Can Accelerate the Delivery of a Sustainable Economy
70 Pages
by
Routledge
70 Pages
by
Routledge
Also available as eBook on:
The business case for sustainability or corporate responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous. The progressive vanguard reaches a point where it can advance no further without rendering itself uncompetitive. That is, unless advocacy and public policy intervention change the rules and shift the bar for the allowable lowest... Read more
Part I: Introduction 1. The inconvenient truth 2. Pioneers of Lobbying for Good 3. Into the light Part II: The new pioneers 4. Big businesses mobilising their big machines 5. Joining together for a cause – strength in numbers 6. You do not have to be big to drive changePart III: Developing your approach to Lobbying for Good7. Towards performance excellence8. Select the issue9. Build the narrative10. Mobilise resources11. Construct the L4G Advocacy Strategy
Biography
Monaghan, Paul; Monaghan, Philip
