128 Pages
by
Routledge
128 Pages
by
Routledge
Also available as eBook on:
Economic pressure on states in the 1980s have led a number in this country to market lotteries in an unprecedentedly aggressive manner. This book was inspired by the author's experience with the New Jersey state lottery during a period of major growth. Karcher examines lotteries from a historical, psychological, and philosophical perspective, offering a reflective and cogent explanation of their... Read more
PART ONE 1. Past History and Present Comparisons 2. Lotteries as a Response to the New Federalism 3. The Quick-Fix that Led to Serious Addiction PART TWO 4. Lotteries as State Tax Policy 5. State Lotteries: Grafting Private Enterprise onto Government Structures 6. Marketing the Lotteries: Present Practices 7. Marketing the Lotteries of the Future 8. Advertising the Lotteries: Present Practices PART THREE 9. Tax Reform: Toward a Less Regressive Lottery 10. Budget Process Reform: Pulling in the States’ Necks 11. Marketing Reform 12. Advertising Reform
Biography
Alan J. Karcher
