This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways.
The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.
Table of Contents
M-Commerce: Meaning, Evolution, and Growth
Mithun Shrivastava, Devika Prakash, and Vir Ved Ratna
What’s New with Mobile Commerce?
Mobile Commerce: Evolution and Trends
Success Factors of M-Commerce: A Customer Perspective
Anu G. Aggarwal, Gunmala Suri, and Himanshu Sharma
Driving Forces of M-Commerce
Kulvinder Kaur Batth
Encumbrances in M-Commerce: A Demographic Context
Nidhi Singh and Shubhi Agarwal
Let’s Get Phygital: M-Commerce as a Crusader for “Phygital” Retail
Priyanka Singh, Gursimranjit Singh, and Maninder Singh
M-Commerce: Crusader for “Phygital” Retail
Shivani Arora and Anukriti Verma
Factors Deterring the Adoption of M-Tourism in India
S. Meera and A. Vinodan
Adoption of M-Commerce Among Women: An Empirical Study in India
Anushruti Vagrani, Dilpreet Kaur, and P. Vigneswara Ilavarasan
Mobile Learning: Factors Affecting Students’ Adoption in Higher Education
Amandeep Kaur et al.
An Empirical Investigation of Adoption and Satisfaction of M-Commerce Users in the Selected City of Gujarat State: A Case Study of Vadodara City
Parag Sunil Shukla, Parimal H. Vyas, and Madhusudan N. Pandya
M-Commerce: A Boon or Bane for Grocery Shoppers
Anuja Shukla and Shiv Kumar Sharma
Measuring Mobile Commerce Service Quality: A Review of Literature
Amit Shankar and Biplab Datta
Is India Poised for M-Commerce in the Cashless Milieu?
M-Commerce at the Bottom of the Pyramid: Insights from Asia
Farrah Zeba, Musarrat Shaheen, and Rambalak Yadav
Vigor of M-Word of Mouth in Consumer Epoch
Yog Mishra, Anurag Singh, and Punita Duhan
Punita Duhan, MBA, is a faculty member in Business Administration at the Meera Bai Institute of Technology, operating under the Department of Training and Technical Education, Government of NCT of Delhi for the last 18 years. nurag Singh, PhD, is an Associate Professor at the Institute of Management Studies, Banaras Hindu University, India.
“A sincere academic endeavor to cover various facets of m-commerce in a comprehensive manner. . . . This book enables the reader to comprehend contemporary m-commerce concepts along with the emerging paradigms in a comprehensive manner. The volume systematically puts together the efforts of researchers across the world in the shape of empirical analyses and reviews of the myriad aspects of m-commerce. . . . An excellent reference resource and a handbook for detailed and up-to date knowledge about m-commerce.”
—From the Foreword by M. Jagadesh Kumar, Professor and Vice-Chancellor, Jawaharlal Nehru University, New Delhi, India