1st Edition

Made in Korea Chung Ju Yung and the Rise of Hyundai

By Richard M. Steers Copyright 1999
    332 Pages
    by Routledge

    Continue Shopping

    American business folklore is awash with the adventures of successful entrepreneurs. Still, most of these stories are about Americans, neglecting important and courageous entrepreneurs from other countries. Made in Korea recounts the story of how Chung Ju Yung rose from poverty to build one of the world's largest and most successful building empires - Hyundai - through a combination of creative thinking, tenacity, timing, political skills, and a business strategy that few competitors ever understood. Chung entered the shipbuilding business with no experience and went on to create the world's largest shipyard. He began making automobiles when foreign experts unanimously predicted he would fail, and he started a global construction company that has built some of today's greatest architectural wonders. He even convinced the International Olympic Committee to select South Korea over Japan as the site for the highly successful 1988 Olympics. Unlike most CEO's of major firms, Chung has always preferred the company of his workers to that of the global executive elite. Hard work, creativity and a capacity to never give up - this is the essence of Chung's life. In each of his ventures, he exhibited a sheer determination to succeed, regardless of the obstacles, and he worked tirelessly to instil this drive in all of his employees. Even today, in the midst of Korea's worst economic crisis in over four decades, Chung's company is busy implementing plans to emerge as an even stronger contender in the world economy. Illustrated with 32 pages of colour photographs not previously seen in the West, including photos of Chung's recent historic visit to North Korea in 1998, Made in Korea takes stock of Chung's entire life, highlighting both his contributions to society and the lessons his work can teach to aspiring entrepreneurs.

    Chapter 1 Shared Destinies; Chapter 2 Korea’s Entrepreneurial Heritage; Chapter 3 Learning the Business; Chapter 4 Rebuilding the Homeland; Chapter 5 Driving is Believing; Chapter 6 Victory at Sea; Chapter 7 Contractor to the World; Chapter 8 Joining the High-Tech Race; Chapter 9 Bumpy Road to Labor Peace; Chapter 10 Olympic Pursuits; Chapter 11 Passing the Torch; Chapter 12 Into the Political Maelstrom; Chapter 13 Developing the Hyundai Spirit; Chapter 14 Lessons for the Global Entrepreneur;


    Richard M. Steers is Professor of Management in the Lundquist College of Business at the University of Oregon. He is the author of Korean Enterprise: The Quest for Globalization (1997) and Chaebol: Korea's New Industrial Might (1989).

    "An exciting and instructive tale with a universal message for aspiring entrepreneurs, this is no hagiography, but a candid depiction of a strong-willed multibillionaire. l." -- Louis Kraar, Board of EditorsFortune
    "Richard Steers' book, Made in Korea, a biography of Chung Ju Yung, is remarkable. Chung started as a rice merchant with meager capital, but today Hyundai is one of the largest business groups in the world. This is a true story of rags to riches. I highly recommend it to anyone who is interested in Korea's economic development, and especially the secret of Hyundai's success." -- Joseph M. Ha, Vice President NIKE
    "This is an up-close and personal look at the most important engine of Korea's rapid economic growth, the Hyundai Group and its founder, Chung Ju Yung. This is a readable, enjoyable way to understand Korean business culture and the roots of success of the Korean economy and Korean business groups from the 1960s into the 1990s." -- Jack G. Lewis, Director, Pacific Rim Management Programs, Marshall School of Business, University of Southern California
    "As a leading scholar of Korean business and culture, Professor Steers had presented us with critical insights and lessons concerning entrepreneurial spirit in a global context. Through a detailed analysis of Korean business practices embedded in two millennia of history and culture, we learn how Hyundai founder Chung Ju Yung arose from peasant surroundings to heading Korea's premier Chaebol. This book should be on the shelf of every serious reader of entrepreneurship, leadership, and Asian business practices." -- P. Christopher Earley, Randall T. Tobias Professor of Global Leadership, Kelley School of Business, Indiana University.
    "...it is well researched and full of perceptive observations on corporate strategy and close (ranging between extremely collusive to antagonistic at times) business/government relations in Korea's high growth era, so as to make the book still a worthwhile read with lasting insights." -- Albrecht Rothacher/ Asia Europe Journal