Magazine Production presents a guide to the practical processes of taking a magazine from initial idea to final product. This second edition provides important revisions on these production processes by examining the technological and business advancements which have reshaped the magazine industry in the last decade. Brand new chapters document the rise of digital media and identify its impact on magazine creation. They also include new guidance on designing online, tablet and mobile editions, as well as for print.
Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. This edition also addresses the move by publishers towards e-commerce, multimedia content and events to promote their brands and sell products. With information on professional bodies such as the Professional Publishers Association, an expert overview of magazine markets and a breakdown of roles within editorial and design departments, this book offers readers practical steps to achieving success in magazine publishing today.
Magazine Production includes:
• an introduction to the history, markets and audiences of magazines
• explanations of the roles of publishers and advertising teams as part of the business of magazines
• a comparison between print and new systems of digital circulation, with particular focus on mobile platforms;
• guidance on setting up editorial teams, and best practice for producing feature, news and review copy
• information on designing and laying out a title for print or digital distribution
• legal and ethical issues affecting magazine editors and publishers
• a consideration of the future of magazines.
Table of Contents
Introduction 1. Magazines and their markets 2. The Business of Magazines 3. The Digital Revolution 4. Copy and Editorial 5. Designing for Print 6. Designing for Mobile 7. Legal and Ethical Issues Conclusion: The Future of Magazines Glossary Index
Jason Whittaker is Head of the School of English and Journalism at the University of Lincoln, with a special responsibility for magazine production and contextual studies. He has over 15 years’ experience as a journalist, and ten years as an editor with a special interest in IT and B2B titles. He is the author of numerous academic books and articles including Producing for Web 2.0 (2009).
"Magazine Production offers an easily digestible explanation of the whole of magazine publishing. It is a solid choice for an undergraduate magazine publishing course, and could be useful as a supplementary reading for an undergraduate media studies course... Because this is the book’s second edition, it includes rich and relevant updates on the role of social media, apps, and digital platforms." - Catherine Staub, Drake University