1st Edition

Magic, Culture and the New Economy

Edited By Robert Willim, Orvar Löfgren Copyright 2005
158 Pages
by Routledge

158 Pages
by Routledge

158 Pages
by Routledge

What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and... Read more
* Foreword* Introduction: The Mandrake ModeOrvar Lofgren and Robert Willim* Meditation, Magic and Spiritual Regeneration: Spas and the Mass Production of SerenityTom O'Dell* Trick or Treatment: Brokers in BiotechLynn Akesson* Possessed by Enterprise: Values and Value-creation in Mandrake ManagementKaren Lisa Goldschmidt Salamon* Catwalking and Coolhunting: The Production of NewnessOrvar Lofgren* Transformers: Hip Hotels and Cultural Economics of Aura-productionMaria Christersdotter* Spectral Events: Attempts at Pattern RecognitionPer-Markku Ristilammi* It's in the Mix: Configuring Industrial CoolRobert Willim* A Land of Milk and Money: The Dairy Counter in an Economy of Added ValuesHakan Jonsson* Flexible, Adaptable, Employable: Ethics for a New Labour MarketKarin Salomonsson* Making Sense: An AfterwordNigel Thrift

Biography

Orvar Lofgren is Professor, Department of European Ethnology, University of Lund, Sweden.Robert Willim is Researcher at the Department of European Ethnology, University of Lund, Sweden.