2nd Edition

Making Ecopreneurs Developing Sustainable Entrepreneurship

Edited By Michael Schaper Copyright 2010

    The first edition of this book looked at the emergence of 'ecopreneurs' - environmental entrepreneurs gaining competitive advantage for their firms through understanding and utilising green issues. These green entrepreneurs have led the way in enabling market forces to generate economic growth whilst protecting the environment and encouraging sustainability. This new edition continues the examination of what distinguishes these green entrepreneurs from others. It draws on a diverse range of case studies embracing examples of both successful and unsuccessful ecopreneurial ventures on at least four continents. Contributions have been updated and a number of entirely new chapters describe sustainable business projects in places ranging from the USA , India, western Europe, UK, Australia, central America and New Zealand. Making Ecopreneurs, second edition, charts recent developments and remains highly relevant to researchers in the fields of sustainable business development and entrepreneurship, to policymakers within governments and NGOs, and to those running businesses.

    Introduction; 1: Concepts; 1: Understanding the Green Entrepreneur; 2: Sustainability Entrepreneurship: Charting a Field in Emergence; 3: The Making of the Ecopreneur; 4: Beyond the Visionary Champion: Testing a Typology of Green Entrepreneurs; 5: A Framework and Typology of Ecopreneurship: Leading Bioneers and Environmental Managers to Ecopreneurship; 6: Little Acorns in Action: Green Entrepreneurship and New Zealand Micro-Enterprises; 7: An Insider's Experiences with Environmental Entrepreneurship; 2: Contexts and Conditions; 8: Ecopreneurship in India: A Review of Key Drivers and Policy Environment; 9: Sustainability in the Start-up Process 1; 10: How Venture Capital Can Help Build Ecopreneurship; 11: Offsetting the Disadvantages of Smallness: Promoting Green Entrepreneurs through Industry Clusters; 12: Ecopreneurship, Corporate Citizenship and Sustainable Decision-making; 13: The Competitive Strategies of Ecopreneurs: Striving for Market Leadership by Promoting Sustainability; 3: Cases; 14: Entrepreneurship and Sustainable Tourism: The Global Gypsies Approach; 15: Promoting Sustainability, Building Networks: A Green Entrepreneur in Mexico; 16: Sustainable Harvest International: Expanding Ecopreneur Expertise; 17: Sustainability Entrepreneurship: Organizational Innovation at NativeEnergy; 18: The Mimosa Project 1


    Dr Michael T. Schaper is an Adunct Professor at Curtin Business School, at Curtin University of Technology, Perth, Western Australia, and former president of the Small Enterprise Association of Australia and New Zealand.

    '...must reading for researchers, educators, students, policy makers, and practitioners. Global in scope, it has the ability to speak directly to you about the world of sustainability, entrepreneurship, and business across timeless text and compelling cases. Professor Schaper has assembled an outstanding array of chapter authors writing on topics that are both timely and informative. Whether you read it cover to cover or jump around from chapter to chapter, my bet is you will want to read more.' Charles H. Matthews, University of Cincinnati, Past President, ICSB Reviews from the first edition: '...the diverse chapters and case studies in this book provide compelling insights on the nature of the challenges involved in entrepreneurship in the context of both developed and emerging countries. covering such issues as types of ecopreneurs, green market opportunity identification, consumer education, venture capital and ecotourism, with actual case experiences, the book makes a valuable contribution to a critical , yet under-researched facet of sustainability' Professor Edwin R. Stafford, Utah State University, USA '...Schaper's book is a necessary addition to any library focusing on environment, entrepreneurship, or ethics in the international arena' Business Information Alert