Making Sustainability Matter: How to Make Materiality Drive Profit, Strategy and Communications, 1st Edition (Paperback) book cover

Making Sustainability Matter

How to Make Materiality Drive Profit, Strategy and Communications, 1st Edition

By Dwayne Baraka


130 pages

Purchasing Options:$ = USD
Paperback: 9781909293908
pub: 2014-02-10
SAVE ~$5.99
eBook (VitalSource) : 9781351274920
pub: 2017-09-08
from $14.98

FREE Standard Shipping!


Materiality is the lynch-pin that can align your sustainability initiatives with your organizational strategy – and form the basis of communications and reports that generate trust and transparency. What's more, most companies could be significantly more profitable by engaging with their most material sustainability issues.

Making Sustainability Matter, by business strategy expert Dwayne Baraka, draws lessons from the author's work with a wide range of organizations, including several of the FTSE 100, financial services, housing associations and technology companies.

It will show you how to: identify your organization's most material sustainability issues, and use a well thought out materiality process to integrate sustainability into your organization; allocate resources to sustainability initiatives for optimal returns – and avoid wasting resources on programmes that are not strategically aligned to your business; connect your communications to materiality, and; clarify which issues are important to your stakeholders.

Case studies from SAP and Marks and Spencer are included along with appendices on common material sustainability issues, sustainability issues record and further resources.

Table of Contents

AbstractAbout the AuthorContentsWho This Book is ForPart I: What, Why and Who1. What?2. Why?3. Who?Part II: How4. Scan5. Prioritise6. Embed7. Manage8. TellConclusionAppendix A: Sustainability Team QuestionsAppendix B: Sustainability Issues RecordAppendix C: Common Material Sustainability IssuesAppendix D: Further ResourcesNotes

About the Series


DōShorts are a collection of concise, high-quality books for professionals, including a guide to the circular economy, the use of digital media in brand-builidng, integrated reporting, and how-to guides on producing a sustainability report, measuring a building's energy use, and valuing natural and social capital. They address one sustainability challenge at a time and can be read in 90 minutes. We aim to make those 90 minutes deliver value on a par with an expert seminar or master class.

The collection includes practical how-to guides as well as framework pieces and business briefings that give an expert overview of cutting edge developments in a wide range of fields.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Accounting / General
BUSINESS & ECONOMICS / Business Ethics
BUSINESS & ECONOMICS / Business Mathematics