Making the Connections : Using Internal Communication to Turn Strategy into Action book cover
2nd Edition

Making the Connections
Using Internal Communication to Turn Strategy into Action

ISBN 9780566087806
Published June 28, 2008 by Routledge
384 Pages

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Book Description

Companies know that communication with their people is vital if the energies and the efforts of their employees are to point in the same direction. Making the Connections shows how to use internal communication to turn strategy into action. Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. This new edition contains a wealth of new material, with pragmatic advice and new case studies. Four new chapters cover how to develop internal communication strategy, global communication, engaging employees, and helping leaders communicate more effectively. Making the Connections is based on the extensive international experience of one of the most knowledgeable and leading authorities on internal communication. This thoroughly revised new edition explores the impact of new technology, regulation, globalization and the changing relationship between employer and employees on the process of internal communication.

Table of Contents

Part 1: Turning Communication to Advantage: Getting more value from internal communication

1. Turning strategy into action

2. Going global and restructuring

Part 2: Leading Change: Leading engagement

3. Making change happen

4. Engaging employees face to face

5. Communicating initiatives and projects

Part 3: Pulling It Together: Planning and managing communication

6. Repositioning the role of the internal communication function

7. Measuring impact

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Bill Quirke is one of the leading authorities on internal communication and the management of change. He is Managing Director of Synopsis, an internal communication consultancy that helps organizations to achieve their business strategy through communicating with their people. He is a regular speaker internationally, and is the author of numerous works on internal communication, including Communicating Corporate Change.


'Bill Quirke is one of the philosophers of good organizational communication. From an enviable depth of real world experience with real organizations, he has written an important book not only for communication professionals but also for organizational senior leaders, who must understand that effective communication doesn't just happen. It must be led and nurtured. Quirke tells exactly how to do that in a highly readable book.'

Roger D’Aprix, Vice President, ROI Communication and author of The Credible Company

'A comprehensive book [which] will be much sought after by communications professionals and senior leaders alike...’

Gordon McNeil, ACQI, Quality Manager at AWE

'Making the Connections is a pleasure to read...It gives answers to the question of how can internal communication to a strategic level attract and effectively contribute to the results of the organization.'

Nico Jong, COM2KNOW

’Everything one needs to know about setting up a communication strategy that promotes real business value is covered in this excellent book. Nothing is left to chance.’

Economic Outlook and Business Review