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Management Aesthetics: Kitsch and Modern Organisations book cover

1st Edition

Management Aesthetics Kitsch and Modern Organisations

Edited By Michał Szostak Copyright 2025
302 Pages 8 B/W Illustrations
by Routledge

302 Pages 8 B/W Illustrations
by Routledge

302 Pages 8 B/W Illustrations
by Routledge
Also available as eBook on:
This edited collection presents the complex theory of kitsch from aesthetic and artistic points of view, transposed into managerial and organisational fields. In the spirit of management aesthetics, on the ground of humanistic management, the central aim of the volume is to show that kitsch is a common phenomenon not only in art and culture but also in management, and its conscious perception and... Read more

Introduction

Michał Szostak

 

1. From kitsch phenomenon, through kitsch experience, to kitschy management and management of kitsch

Michał Szostak

 

2. Kitsch in organisational culture: Challenges and opportunities in the work environment

Justyna Dziedzic

 

3. Kitsch in organisational governance: Management through simplified edicts and superficial interpretations in religious fatwas

Magdalena El Ghamari

 

4. Kitsch in HRM: The role of communication in managing generational diversity in an organisation

Marlena Kondrat

 

5. Kitsch in managerial language: Rhetorical manifestations of kitsch in scholarly writing

Iga Maria Lehman

 

6. Kitsch in marketing: Merchandising and promotional activities in the retail sphere

Andrzej Kondej

 

7. Kitch in advertising: A field of postmodern market communication battle

Andrzej Kisielewski

 

8. Kitsch in brand management: Impact of aesthetic truth and false in advertising strategies

Aleksandra Chmielewska

 

9. Kitsch in entrepreneurship: Meal kits, taste and the art of socio-economic enterprise

David M. Atkinson

 

10 Kitsch in decision-making: Financial destabilisation of joint-stock companies by boards of directors

Aneta Ejsmont

 

11. Kitsch in new technologies management: Design practices and user experiences

Artur Modliński and Ada Florentyna Pawlak

 

12. Kitsch in city space management: Beauty and functionality of public space

Wioletta Malota

 

13. Kitsch in social media: Self-optimisation gurus on Instagram

Weronika Pokojska and Olga Kosińska

 

Conclusion: Determinants and functions, carriers, and propagators of managerial and organisational kitsch

Michał Szostak

Biography

Michał Szostak is Associate Professor (PhD, Dr. habil.) of Management and Vice Rector for Scientific Research and Head of the Institute for Management Research at Collegium Civitas in Warsaw, Poland. He conducts interdisciplinary research in the intersection of management, art, and aesthetics, the results of which are published in international publishing houses and journals. He is a graduate of doctoral studies (management) and master’s studies (management and marketing). He conducts teaching activities in finance, management aesthetics, humanistic management, and art marketing.

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