Formerly a top operational manager with multinational organizations, John Harte applies his hands-on knowledge of the business world to provide a realistic examination of workplace and marketplace conditions. In place of reasoned management and disciplined organization, Harte depicts daily distractions, disorder, vagueness, and confusion. Instead of the logical processes described in classroom case histories with rational solutions, he provides tales of an abundance of irrational judgments, personal foibles, and business follies.
Harte has witnessed the demise of many companies—some of which, in his opinion, could have been saved. With over thirty years' experience to draw on, he analyzes why so many businesses and products fail, when others succeed. He examines the amazing progress of Japan and other Pacific Asian countries; explains the decline of German, Canadian, British, and French management practices; and provides strategies for top management and the marketplace.
The business sectors described in this all-encompassing book include: high-technology; fast-moving packaged consumer goods; manufacturing and retailing consumer durables soft goods; fashion products; service sector industries; manufacturing, wholesaling, and retail trade; and a whole range of new service industries. His unusually tough-minded view will benefit business entrepreneurs, managers, and executives, as well as those interested in the study of business and marketing.
Table of Contents
Preface to the Paperback Edition
Introduction: The Management Jungle
Part I: Principles
1. The Marketing Evolution
2. Innovation—The Key to the Future
3. The Killing Fields
4. Disposition of Forces
5. Satisfying Customers
6. Planning for Survival and Growth
7. Right Attitude
8. What Motivates People
Part II: Practices
9. The Power of Words
10. Human Limitations
11. Leadership and Management Styles
12. Responding to Challenges
13. Picking Winners
14. Oiling the Works
15. Hiring the Best Brains
16. Dynamics of Change