478 Pages
by
Routledge
478 Pages
by
Routledge
458 Pages
by
Routledge
Also available as eBook on:
Formerly a top operational manager with multinational organizations, John Harte applies his hands-on knowledge of the business world to provide a realistic examination of workplace and marketplace conditions. In place of reasoned management and disciplined organization, Harte depicts daily distractions, disorder, vagueness, and confusion. Instead of the logical processes described in classroom... Read more
Preface to the Paperback Edition
Foreword
Introduction: The Management Jungle
Part I: Principles
1. The Marketing Evolution
2. Innovation—The Key to the Future
3. The Killing Fields
4. Disposition of Forces
5. Satisfying Customers
6. Planning for Survival and Growth
7. Right Attitude
8. What Motivates People
Part II: Practices
9. The Power of Words
10. Human Limitations
11. Leadership and Management Styles
12. Responding to Challenges
13. Picking Winners
14. Oiling the Works
15. Hiring the Best Brains
16. Dynamics of Change
Appendix
Notes
Index
Biography
John Harte
