Thoroughly classroom tested, this text is designed specifically for one-semester accelerated and online courses at the upper undergraduate and MBA levels. It is based on the theme that business and personal decisions are made within both micro- and macro-economic environments. By understanding the environments and their effects on outcomes of decisions, better choices can be made. The text also differs from others in the area because it is less theoretical, it provides a broader perspective for management problem solving, and it bridges economics with other business disciplines. Each chapter includes a management decision-oriented case study that applies tools of economic analysis. An online instructors manual is available to professors who adopt the text.
Table of Contents
List of Tables and Figures; Acknowledgments; A Note to Students and Instructors; 1. The Macro and Micro Economic Environments; Appendix 1.1. Regression Analysis; Case Study 1.1. Mountain Builders; 2. Aggregate Output, Prices, and Economic Indicators; Case Study 2.1. Kauffman's Management Consulting; 3. The Money and Financial System; Case Study 3.1. Economic Scorecard; 4. Supply, Demand, and Elasticity; Appendix 4.1. Supply and Demand and Currency Valuation; Case Study 4.1. Homes at Barry's Woods; 5. Costs Analysis for Business Decision Making; Case Study 5.1. Charles Betz, Inc.; 6. Market Structures and Business Decisions; Case Study 6.1. Permalens; 7. The Economics of Business Strategy; Case Study 7.1. Bayview Electric Company Appendix; * Index.