1st Edition
Management Fads and Buzzwords Critical-Practical Perspectives
By David Collins
Copyright 2000
428 Pages
by
Routledge
432 Pages
by
Routledge
Also available as eBook on:
Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical... Read more
Introduction; 1: Practical Management and its Critical-Practical Alternative; 2: The Nature of Management; 3: The ‘Guru' Industry; 4: Culture; 5: Excellence; 6: Total Quality Management; 7: Empowerment; 8: Business Process Re-engineering; 9: Downsizing; 10: Knowledge Work; 11: Globalization; 12: Concluding Comments
Biography
David Collins
