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Management Gurus, Revised Edition book cover

1st Edition

Management Gurus, Revised Edition

By Andrzej Huczynski Copyright 2007
376 Pages 30 B/W Illustrations
by Routledge

376 Pages 30 B/W Illustrations
by Routledge

376 Pages 30 B/W Illustrations
by Routledge
Also available as eBook on:
Management gurus have existed for as long as the leaders of large, complex organizations have had intractable problems to solve. This seminal text asks key questions such as: What is the secret of the success of management gurus and how can it be emulated? In this revised edition, Andrzej Huczynski brings his analysis of gurus into the twenty-first century. He identifies the essential... Read more

 1. Introduction 2. Popular Management Ideas 3. Recurring Themes 4. Historical Context 5. Requirements of Managers 6. Promotion of Management Ideas 7. Public Presentation of Management Gurus’ Ideas 8. Succession of Management Fads

 

 

 

Biography

Andrzej Huczynski is Senior Lecturer in the School of Business and Management at the University of Glasgow in Scotland. His current research, teaching and consultancy interests are focused in the field of influencing skills.

'... A very welcome edition.  In an exhaustive overview Huczynski tackles the enigma surrounding the continuing popularity of management gurus' ideas despite their limitations and short-lived nature.  With new chapters positioning the book within the stream of research it inspired, this remains an invaluable analysis and a thought-provoking read.' - Timothy Clark, Durham University, UK

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