126 Pages
by
Routledge
128 Pages
by
Routledge
126 Pages
by
Routledge
Also available as eBook on:
Find out how accurate forecasting and analysis can prevent costly mistakes! Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and productivity in tourism offices, hotels, and restaurants. This collection of recent studies focuses on two important topics of management science: forecasting and a relatively new analytical methodology... Read more
- Preface (Zheng Gu)
- A Multi-Criteria Approach to Destination Benchmarking: A Case Study of State Tourism Advertising Programs in the United States (Karl W. Wöber and Daniel R. Fesenmaier)
- An Exploratory Investigation of Multiunit Restaurant Productivity Assessment Using Data Envelopment Analysis (Dennis Reynolds)
- Hotel Labor Productivity Assessment: A Data Envelopment Analysis (Bo A. Hu and Liping A. Cai)
- Using Data Envelopment Analysis for Measuring and Benchmarking Productivity in the Hotel Sector (Marianna Sigala)
- Modeling Tourism Demand: A Decision Rules Based Approach (Rob Law, Carey Goh, and Ray Pine)
- Initially Testing an Improved Extrapolative Hotel Room Occupancy Rate Forecasting Technique (Rob Law)
- Forecasting in Short-Term Planning and Management for a Casino Buffet Restaurant (Clark Hu, Ming Chen, and Shiang-Lih Chen McCain)
- Applying City Perception Analysis (CPA) for Destination Positioning Decisions (Sara Dolnicar and Klaus Grabler)
- Index
- Reference Notes Included
Biography
Zheng Gu
