222 Pages
3 B/W Illustrations
by
Routledge
222 Pages
3 B/W Illustrations
by
Routledge
222 Pages
3 B/W Illustrations
by
Routledge
Also available as eBook on:
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management .
Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including:
business strategy and how to use it to meet goals;
how successful... Read more
1. Introduction: what is management? 2. Strategy 3. Managing people 4. Managing organizations 5. Production 6. Marketing 7. Finance 8. Knowledge and technology 9. Globalization and culture 10. The manager
Biography
Morgen Witzel is a lecturer and Fellow of the Exeter Centre for Leadership at The University of Exeter Business School, UK. His recent publications include Post-Pandemic Leadership (edited, Routledge 2022) and A History of Leadership (Routledge 2019).
