Management and the Arts
The sixth edition of Management and the Arts has been revised and updated with the latest concepts, theories, and practices to meet the evolving demands faced by arts managers in cultural organizations around the world.
This comprehensive textbook covers a wide range of topics, including planning, strategy development, leading, marketing, fundraising, budgeting, finance, staffing, and operations. The book takes an interdisciplinary approach as it explores how arts managers and leaders can develop equitable, collaborative, and dynamic organizations that bring communities together to experience all the arts have to offer. It also includes illustrations, tables, tools, techniques, and case studies that can be applied in a wide range of visual and performing arts organizations. Each chapter features terms, learning outcomes, real world examples, and discussion questions designed to help students build skills, develop strategies, and understand options to consider in meeting the challenges faced by cultural organizations.
New to this edition:
- An extensive focus on how arts managers and organizations can successfully engage in developing and implementing equity, diversity, and inclusion programs
- Expanded content on leadership, marketing, social media, and fundraising theories, practices, and ethics
- Updated content about planning and assessment, business models, entrepreneurship, and heuristics
- Expanded coverage of organizational culture and its impact on programming, operations, and inclusion
- Additional perspectives about leading in the arts, examination of theories of motivation and communication, and expanded discussion on leadership ethics
- Integration of topics on operations, budgeting, and finance including technology and CRM systems
Suggested additional readings, website links, and a broad array of other resources have been carefully gathered to help faculty guide students of Performing Arts programs and Arts Management courses as they explore what is required to work with artists, board members, staff, funders, volunteers, and community leaders.
Management and the Arts includes access to a companion website featuring a sample syllabus, additional project assignments, suggested resources, and chapter-by-chapter PowerPoint slides (www.managementandthearts.com).
1. Arts Management Overview, 2. Arts Managers and the Practice of Management, 3. Adaptive Arts Organizations, 4. Planning and the Arts, 5. Organizing: Organization Design and Culture, 6. Staffing, Boards, and Volunteers, 7. Leading in the Arts, 8. Economics and the Arts, 9. Control: Operations, Budgeting, and Finance, 10. Marketing and the Arts, 11. Fundraising and Development, 12. Managing and the Arts
"William Byrnes’s Management and the Arts has always been an essential text for those studying arts management, arts administration, or arts and cultural leadership. I was impressed with the first version of this text 20 years ago and used it then as a framework for my teaching program. This latest version is even better, as it now includes international cultural references and case studies, as well as addressing critical issues around gender and race."
Jo Caust, University of Melbourne, Australia
"Besides an in-depth introduction of the key management principles for the arts and creative industries, this latest edition of Management and the Arts reminds arts managers of the importance of adaptability in today’s ever-changing arts ecosystem. This is a must-read book for all arts management students and practitioners."
Benny Lim, Director, Master of Arts in Cultural Management programme, the Chinese University of Hong Kong
"With this fully up to date and expanded edition, Management and the Arts re-establishes itself as the most important arts management textbook of our time. Adding many inventive pedagogical devices, links to additional important online and print resources, and an increased international perspective, this classic text continues to serve as a primary source of management wisdom for current and future arts leaders."
Dr. Richard G. Maloney, Performing Arts Administration graduate program, New York University
"As an educator and consultant, I’m often asked to suggest accessible, relevant, timely, and above all, practical resources. That describes this book. It was my go-to source, in an earlier edition, as a newly minted executive director. Those new to the field or more experienced should keep the latest edition at hand. It reflects the author’s continued standing in the field."
Constance DeVereaux, Ph.D., Director and Associate Professor, Arts Leadership and Cultural Management, University of Connecticut