Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.
Dr Frank den Hond and Dr Frank de Bakker are both from the Department of Public Administration and Organization Science, Vrije Universiteit, The Netherlands. Peter Neergaard is Professor at the Copenhagen Business School, Denmark.
'Corporate Social Responsibility is becoming central to corporate business strategies. Den Hond, De Bakker and Neergaard have brought together leading-edge critical analyses of key emerging issues that challenge theory and practice in this area. A "must read" to keep abreast of the field. ' Dexter Dunphy, University of Technology, Sydney, Australia '...captures the diversity of the use of the term CSR and the diversity of contributions from various disciplines and viewpoints...a good starting point for understanding CSR.' Australian Journal of Corporate Law