Managing Digital Transformation Understanding the Strategic Process

About the authors/editors  

Notes on contributors  

I INTRODUCTION   

1 Introduction Managing Digital Transformation 

Andreas Hinterhuber, Tiziano Vescovi and Francesca Checchinato 

II - DIGITAL TRANSFORMATION AND ORGANIZATIONAL CAPABILITIES   

2 Leading Digital Transformation: Strategies for Sustainable Growth and Competitive Advantage  

Andreas Hinterhuber 

3 Understanding digital transformation: A review and a research agenda  

Gregory Vial  

4 The three pillars of the digital transformation: improving the core, building new business models and developing digital capabilities  

Andreas Hinterhuber and Stefan Stroh  

5 Big Data and Analytics: Opportunities and Challenges for Firm Performance  

Marisa Agostini 

III - THE DIGITAL TRANSFORMATION AND BUSINESS MODEL INNOVATION   

6 Digital transformation and business models  

Tiziano Vescovi  

7 Digital Transformation: Driving Innovation, Customer Engagement, and Business Model Evolution  

Tiziano Vescovi and Priyanka Vinnakota 

8 From disruptively digital to proudly analog: A holistic typology of digital transformation strategies  

Zeljko Tekic and Dmitry Koroteev 

9 Digital transformation, the Holy Grail and the disruption of business models: Interview with Michael Nilles, Chief Digital Officer, Henkel 

Andreas Hinterhuber and Michael Nilles 

10 The Point of View of a Digital Company 

Tiziano Vescovi and Luca Ferrari 

11 Advising Companies for Digital Transformation  

Tiziano Vescovi and Giuseppe Folonari 

12 L’Oréal Digital Consumer Operating System 

Axel Adida  

13 Internal start-ups as driving force in the digitalization of traditional businesses: Interview with Jörg Hellwig, Chief Digital Officer, Lanxess 

 Andreas Hinterhuber and Jörg Hellwig   

IV ARTIFICIAL INTELLIGENCE  

14 Adopting and implementing Artificial Intelligence    

Alessio Biasiutti, Francesca Checchinato and Federico Favero 

15 How artificial intelligence and the digital transformation change business and society – an interview with venture capitalist Vinod Khosla  

Ajay Agrawal and Vinod Khosla   

16 Navigating the digital transformation: AI’S Role in redefining business processes, models, and capabilities 

Tiziano Vescovi, Susanna De Luca, Marco Fumagalli, Antonio Filoni, and Simone Pizzoglio 

V - DIGITAL TRANSFORMATION, MARKETING AND CUSTOMER VALUE CREATION   

17 Digital transformation and consumer behavior: how the analysis of consumer data reshapes the marketing approach  

Francesca Checchinato 

18 Digital transformation and the role of customer-centric innovation 

Andreas Hinterhuber and Stephan Liozu   

19 Unlocking Growth: Digitalization in B2B Marketing  

Cinzia Colapinto and Giorgio Soffiato 

20 Digital challenges in luxury industry  

Tiziano Vescovi and Jean-Christophe Babin 

21 The Importance of Data in Transforming a Traditional Company to a Digital Thinking Company: The Case of Etro 

Francesca Checchinato 

VI - THE DIGITAL TRANSFORMATION IN SME's - CHALLENGES AND BEST PRACTICES   

22 Digital Transformation of Manufacturing Firms: Opportunities and Challenges for SMEs 

Enrico Pieretto and Andreas Hinterhuber 

23 Crafting a legacy: how Loison uses digital transformation to innovate Italian excellence  

Tiziano Vescovi and Dario Loison 

24 Supporting pervasive digitization in Italian SMEs through an open innovation process  

Cinzia Colapinto, Vladi Finotto and Nunzia Coco   

25.  Upstream and downstream digital transformation for development   

Francesca Checchinato and Monica Plechero 

CONCLUSION   

26 Our road map to digital transformation 

Francesca Checchinato, Andreas Hinterhuber and Tiziano Vescovi   

Biography

Andreas Hinterhuber is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. 

Tiziano Vescovi is Full Professor of Strategic Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. 

Francesca Checchinato is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. 

“An absolutely recommendable book on digital transformation due to the rich number of insights of real digital experts.”
Nils Stamm, former Chief Digital Officer, Telekom Deutschland GmbH

“Digital transformation is an extremely important business model change which should have the highest attention among top management. This book provides a very interesting mix between case studies and interviews on digital transformation in large and small firms and theory development on digital transformation.”
Peter Verhoef, Professor of Marketing, Dean Faculty of Economics and Business, University of Groningen, Netherlands

“This book gives real insights into what digital transformation really means for an enterprise. It’s not a one size fits all approach and clearly shows it takes real leadership to get things moving.”
Maarten Stramrood, Partner Transformations, Vasco Consult